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The company operates three divisions: Consumer Beauty, which focuses on body care, color cosmetics, fragrances, and hair coloring and styling products; Luxury, for luxury cosmetic, fragrance, and skin care products; and Professional Beauty, which services beauty salon and nail salon professionals.
Our two divisions – Coty Luxury and Coty Consumer – are home to iconic global brands as well as much-loved regional brands.
We are one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, skin and body care.
- Artdeco
- Essence
- Catrice
- P2 Cosmetics
- Isadora
- Alverde
- Balea
- Trend It Up
- Astor
- Zoeva
Artdecois a drugstore brand that has been around for over 30 years. They’re known for their high-quality, long-lasting products at an attractive price point. Hero Product Artdeco Perfect Color Lipstick. It has a lightweight, creamy texture and a high-pigment color payoff.
Essenceis a drugstore brand that’s known for its affordable prices and high-quality products. They’re a great option for those who are on a budget. They use natural, gentle ingredients and their products are great for those with sensitive skin. Hero Product Their mascaras, hand down! They are a staple in my pro kit and pro kits around the world! ES...
Catrice is a German beauty brand that’s known for their groundbreaking & fashion-forward products. Their commitment to using top-tier ingredients and reliable formulas ensure that their customers’ needs are always met. I demo’ed a Catrice bronzer here. While it wasn’t my favorite drugstore bronzer of the bunch, especially for my skin typeand skin t...
p2 – This German makeup company is all about going the natural route with their products. Even though we all know how I feel about the word ‘natural’. (google greenwashing). Their formulas rely on safe and effective ingredients for healthy, beautiful and sensitive skin. Even though they have a small catalog at the time this post is published, it lo...
IsaDora is actually a Swedish makeup brand that is owned by Artdeco (see above). IsaDora is dedicated to using only the best ingredients at a great, entry-level price point. Their products are known for being super reliable and they have great customer satisfaction. Isadora Twist-up Gloss Stick Moisturizing Lip Filler with Collagen Pre-Peptides A g...
Alverde is a German makeup brand that is owned by the popular drugstore, dm-drogerie markt. They are also committed to using natural and organic ingredients in their formulas, and their products are ideal for those with sensitive skin. Bonus:they are also really well known for avoiding animal testing, which is something that I know is important to ...
Balea also by dm-drogerie markt, is another German makeup brand. If you travel to Germany and forget your shampoo or body wash, there’s a big chance you may grab a Balea product to fill your need while on vacation in Germany. They offer quality products at an affordable price. In addition to a solid hand-cream, they have some great skincare product...
Trend it up is a newer German makeup brand that is again, owned by dm-drogerie markt. When my daughter wants to make eyeshadow artor nail art, I grab whatever trend it up has on display.
Astor is a German makeup brand known for their decorative cosmetics, such as lipstick and nail polish. I don’t have any personal experience with their brand, but if you do, don’t be a stranger. Let me know your favorite product!
ZOEVAis a brand that started as a makeup brush line and has since expanded to include a range of different products. While I haven’t tried their makeup products, I still reach for and recommend their brushes. One of my favorite makeup artist content creators uses them in her videos, which is how I discovered the brand. Not sure what makeup brushes ...
Lancaster also introduced to Europe, in 1996, the leading Chinese cosmetics brand, named Yue-Sai for its developer, Yue-Sai Kan. In addition, it acquired a hip London-based cosmetics line, Rimmel. Coty Beauty's own line of color cosmetics was Margaret Astor.
Founded over 60 years ago and sold in specialised supermarkets in nine countries, Astor is the number five makeup brand in Europe. How to create A first global campaign for Astor that can successfully compete with the giant L’Oréal Paris?
Since 1990, Margaret Astor has been fully owned by the perfume and cosmetics giant Coty. In addition to the famous Astor lipsticks, face powders, makeup and nail polish, Astor also released several fragrances over the years, although all of them are no longer produced today.
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