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    • Edward L. Thorndike

      • Research on the phenomenon of the halo effect was pioneered by American psychologist Edward L. Thorndike, who in 1920 reported the existence of the effect in servicemen following experiments in which commanding officers were asked to rate their subordinates on intelligence, physique, leadership, and character, without having spoken to the subordinates.
      www.britannica.com/science/halo-effect
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  2. Sep 7, 2023 · Halo Effect Experiment. One classic experiment that demonstrates the halo effect in psychology is the study conducted by Solomon Asch in 1946. In the experiment, participants were shown a series of photographs of individuals and asked to rate them on various personality traits.

  3. Nisbett and Wilson's experiment aimed to address and find an answer to the question regarding people's awareness of the halo effect. The researchers believe that people have little awareness of the nature of the halo effect, and that it influences their personal judgments, inferences and the production of a more complex social behavior.

  4. Sep 7, 2024 · Halo effect, error in reasoning in which an impression formed from a single trait or characteristic is allowed to influence multiple judgments or ratings of unrelated factors. Research on the phenomenon of the halo effect was pioneered by American psychologist Edward L. Thorndike, who in 1920.

  5. en.wikipedia.org › wiki › Halo_effectHalo effect - Wikipedia

    The halo effect (sometimes called the halo error) is the proclivity for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings.

  6. One of the most notable early studies on the halo effect was conducted by psychologist Solomon Asch in 1946, in which he found that participants' judgments of an individual's personality were heavily influenced by their physical attractiveness. The start of this landmark study read as follows:

  7. Jul 15, 2024 · The History of the Halo Effect. Psychologist Edward Thorndike first coined the term in a 1920 paper titled "The Constant Error in Psychological Ratings." In the experiment described in the paper, Thorndike asked commanding officers in the military to evaluate a variety of qualities in their subordinate soldiers.

  8. Jan 25, 2024 · The halo effect was coined by American psychologist Edward L. Thorndike. Thorndike noticed that when evaluating other people tall and attractive people were automatically assumed to be more intelligent and ‘better’ than others.

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