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    • Edward L. Thorndike

      • Research on the phenomenon of the halo effect was pioneered by American psychologist Edward L. Thorndike, who in 1920 reported the existence of the effect in servicemen following experiments in which commanding officers were asked to rate their subordinates on intelligence, physique, leadership, and character, without having spoken to the subordinates.
      www.britannica.com/science/halo-effect
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  2. The halo effect theory, initially described by Edward Thorndike (1920), can be understood within the framework of cognitive psychology. Specifically, the halo effect is often attributed to a cognitive bias known as the "generalization bias."

  3. Sep 7, 2023 · The halo effect also called the halo error, is a type of cognitive bias whereby our perception of someone is positively influenced by our opinions of that person’s other related traits. In his article, A Constant Error in Psychological Ratings, American psychologist Edward Thorndike first recognized the halo effect with empirical evidence in ...

  4. Oct 17, 2024 · Halo effect, error in reasoning in which an impression formed from a single trait or characteristic is allowed to influence multiple judgments or ratings of unrelated factors. Research on the phenomenon of the halo effect was pioneered by American psychologist Edward L. Thorndike, who in 1920.

  5. The term was coined by psychologist Edwin Thorndike in 1920. Thorndike asked commanding officers to rate soldiers on physical characteristics such as physique, and to rate personality...

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  6. Mar 23, 2021 · The term “Halo Effect” was first proposed by Thorndike (1920) to describe the radiating effects of a single attribute on the evaluations of other attributes. The term resonates with paintings from the medieval period, in which saints were often crowned with a glowing circle around their heads, representing their general reverence or goodness.

  7. link.springer.com › referenceworkentry › 10Halo Effect - SpringerLink

    Feb 24, 2024 · Thorndike named this phenomenon the halo effect. American Psychologists Solomon E. Asch, Harold Harding Kelley, et al., in the experiment of impression formation found that the pair of traits of “warm” and “cold” had apparent halo effect.

  8. Oct 29, 2023 · The term “The Halo Effect” was first used in 1920. Edwin Thorndike was a psychologist whose work set the foundation for behaviorism and theories on conditioning. His paper, “The Constant Error in Psychological Ratings,” first described his studies on the Halo Effect.

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