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Beats initially partnered with inventor Noel Lee and his company Monster Cable, an audio and video component manufacturer based in Brisbane, California, to manufacture and develop the first Beats-branded products, and debuted its first product, Beats by Dr. Dre Studio headphones, on July 25, 2008.
Aug 31, 2020 · Headphones and speakers weren’t the only thing Beats was working on in 2012. They also bought a music streaming company called MOG Inc. for about $10 million which resulted in everyone’s favorite music streaming service – Beats Music.
Jimmy Iovine, speaking in New York at the University of Southern California's Global Conversation, told the complete story of how he founded Beats with Dr. Dre nearly 10 years ago.
Jul 25, 2023 · It’s been 15 years since Beats launched Beats by Dre Studio, its first ever pair of headphones. By 2012, NPD data notes that it had 64% of the premium US headphone market and by 2013 the...
- Carrie Marshall
Apr 2, 2020 · Founded by Dr. Dre and Jimmy Iovine, Beats has for over 10 years occupied a space in the public imagination that very few audio brands have achieved.
May 9, 2014 · July 2008 - born of infamy. The Beats by Dr. Dre headphones got everything started. Manufactured by Monster Cable, a company that already had a reputation for “premium” products that didn’t...
The launch of Beats by Dr. Dre wasn’t just the beginning of another headphones line; it was a chance to completely change the way people listen to music.
