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Fincher left ILM to direct TV commercials and music videos after signing with N. Lee Lacy in Hollywood. He went on to found Propaganda in 1987 with fellow directors Dominic Sena, Greg Gold and Nigel Dick. Fincher has directed TV commercials for clients that include Nike, Coca-Cola, Budweiser, Heineken, Pepsi, Levi's, Converse, AT&T and Chanel.
- January 1, 1
- 1.84 m
- Denver, Colorado, USA
Fincher directed TV commercials for many companies including Levi's, Converse, Nike, Pepsi, Revlon, Sony, Coca-Cola and Chanel, although he loathed doing them. [5] [13] Starting in 1984, Fincher began his foray into music videos.
- 1984 - American Cancer Society Anti-Smoking Ad
- 1988 - Colt 45 with Billy Dee Williams
- 1988 - Fabergé - Fabergé Organics
- 1991 - Levi's 501
- 1992 Nike Ads
- 1993 - AT&T - "You Will"
- 1993 - Budweiser - "Classic TV" & "Classic Rock"
- 1993 - Coca-Cola: Blade Roller
- 1999 - Nike "Film Strip" Series
- 2003 - Adidas
I mean, helluva start there, isn't it? This mid-80s ad is a perfect combination of eye-catching visuals (honed during Fincher's time at ILM, one would imagine), watercooler-worthy content, and a bold, direct approach to addressing a hot-button issue. You best believe people everywhere were talking about it (even Connie Chung!), and moreso when two ...
That spot certainly has big 80s energy to go right along with big Billy Dee Williams energy and a questionable tagline for the Colt 45 product itself, but the music video approach shines through all the brighter in this big-haired, big-shouldered take on ::checks notes:: vitamin-infused shampoo and conditioner?
As much of an 80s influence was infused through the above commercials, Fincher's commercial work was ahead of its time in ushering in the insanity that would become the 1990s. Music increasingly took advantage of fast beats, electronic enhancements, and record-scratching affects; fashion took on neon tints and bleached, gel-assisted hairdos; and th...
Fincher got back to his roots with a series of Nike ads in 1992 that revisited the music video approach, populated the short-run ad space with hard bodies and famous faces, and sold the sizzle instead of the steak. Not a bad year for Fincher ... except for the whole Alien 3 thing.
"Instant Karma" "Barkley on Broadway" "Temple of Flight: Aerialism" Just like the '89 ads presaged the arrival of the EXTREME 90s, so too does this '93 ad predict the unprecedented accessibility and reach that the burgeoning internet would bring to people all around the world. It's insane how quickly our world changed because of this technology; Fi...
1993 was the busiest year yet in the commercial space for Fincher. He notched a minimum of 11 ads that year, perhaps owing to the fallout over Aliens 3. The following examples show off Fincher's understanding of the power of nostalgia. Maybe he was pining for better days himself at the time, but the result of mulling over such memories gave us thes...
It was also in '93 that Fincher started to blend his experiences as a feature film director into his work directing commercials. The following are two fantastic examples of his evolution within the industry. Though these spots definitely feel more like short films than music videos, they act as evidence of transitional works, the missing links of F...
With the Oscar-nominated thriller Se7en now under hist belt, Fincher continued to direct commercials in the last half of the 90s, though his production slowed a bit until a resurgence in 2003. With his attention surely focused elsewhere during the run-up to The Game in 1997 and Fight Club in 1999 -- not to mention continued work on music videos for...
That Heinekin ad series, however forgettable it might be, also serves as Vintage Fincher. As The Ringer has it Michael Alan Kahn, who worked as Fincher’s first assistant director, these commercials were prime examples of the director's "inventive ... distinct ... and meticulously constructed" approach, even when it came to shooting a deceptively si...
Digital Domain, a regular collaborator on Fincher's works, not only help to bring the filmmaker's ideas to life, they're more than happy to show the tech behind the scenes: Then again, sometimes a funny concept is still best executed through a simple setup. (Though it helps if you have famous Friends.)
Mar 16, 2016 · Enjoy 10 commercials directed by David Fincher. Nike Ad Great music, and a cool way to show the parallels between two players who found themselves on opposite sides of the ball.
David Fincher is an American film director who has worked on feature films, television series, and music videos. His works have been nominated for Academy Award, Golden Globes, BAFTAs, Grammys and Emmy Awards, among other accolades.
Commercials directed by David Fincher: 1985. American Cancer Society – Smoking Fetus (PSA) 1988.
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After a brief stint working at Industrial Light & Magic on a few films (specifically Return of the Jedi, The NeverEnding Story and Indiana Jones and the Temple of Doom), he started out directing commercials and music videos, most notably "Vogue" by Madonna.
