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Viva Móvil was created by American entertainer Jennifer Lopez in collaboration with Brightstar Corporation and Moorehead Communications. The company announced their partnership with Verizon Wireless on May 22, 2013 at the CTIA tradeshow. [2]
Jul 5, 2014 · Roger Cheng/CNET. Pop star Jennifer Lopez invested all the glitz and glamor she could muster in the May 2013 launch of retail chain Viva Movil, which specializes in selling Verizon Wireless...
May 22, 2013 · With Viva Móvil, Lopez hopes to adapt the way mobile devices are marketed and sold to Latinos in order to better suit their needs. But it's difficult to pinpoint exactly what this means.
May 23, 2013 · But Jennifer Lopez is taking her entrepreneurial interests a step further to open a new brand of cell phone stores -- Viva Movil -- that will target Latinos.
May 22, 2013 · Jennifer Lopez realizes that Latinos use mobile and the web differently (i.e. a lot ).
May 22, 2013 · She's investing in a chain of Latino-focused stores called Viva Movil, a partnership with third-party retailer Moorehead Communications and distributor Brightstar — which just happens to be the...
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May 23, 2013 · To that end, she's announced a partnership with Verizon Mobile to launch a new cell phone company called Viva Movil, which will cater exclusively to Spanish-speaking residents of the U.S....
