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Mar 23, 2020 · Moorcroft’s son, Walter, assumed control of the company in 1945 and continued the success of the family business; not only did he enjoy a renewed royal warrant in his name in 1946, but he was also able to buy out Liberty’s ownership in the early 1960s.
From 1993 until 1997, design at Moorcroft was created solely by the skilled hands of ceramic graduate, Rachel Bishop. Rachel continued to enhance the international reputation of Moorcroft, building strongly on the work of her predecessors.
Walter Moorcroft (1917-2002) was William Moorcroft's son who joined his fathers's business in 1935. Walter took over the Moorcroft pottery in 1945 , the same year that his father William died after suffering a severe stroke.
W. Moorcroft Limited (trading as W Moorcroft Ltd) is a British art pottery manufacturer specialising in richly decorated earthenware. [1] [2] [3] [4] based at Burslem in Stoke-on-Trent, England. The company was founded by William Moorcroft in 1913.
Once his own studio was established, Moorcroft quickly became a supplier of ceramicware to such prestigious retailers as Liberty, Tiffany & Co., and Harrods. By 1928, Moorcroft was appointed potter to HM Queen Mary. When William died in 1945, he was succeeded in the business by his son Walter.
Jul 10, 2023 · The story of Moorcroft Pottery begins in Stoke-on-Trent, Staffordshire, during the late 19th century. The man behind the creation of this exceptional brand was William Moorcroft, a visionary and extraordinarily talented ceramic artist.
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Jan 25, 2021 · After William died in 1945, his son Walter Moorcroft took over the responsibilities his father had held and became the sole Moorcroft designer. Walter introduced many of the exotic flowers that are seen and loved in the designs today.
