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  2. This graph shows the market share of search engines in Japan based on over 5 billion monthly page views.

    • Tablet

      This graph shows the market share of tablet search engines...

  3. Feb 21, 2024 · Google, Yahoo, and Bing were the most used search engines in Japan in January 2024. Their combined market share amounted to more than 98 percent.

    • Top Search Engines in Japan: Recent Trends & Past Data
    • Top Search Engines in Japan: Differences Between Google vs. Yahoo! Japan vs Bing
    • What Is The Most Popular Search Engine in Japan?

    THE ORIGINS OF JAPAN’S SEARCH ENGINE MARKET

    In 1996, Yahoo! JAPAN was established with an investment from Softbank CEO Masayoshi Son. With the proliferation of PCs and mobile devices, Yahoo! JAPAN rapidly expanded its user base, especially as the default browser for mobile devices. In 2000, Google entered the Japanese market, already known as a powerful search engine worldwide, and quickly expanded its market share in Japan. In 2001, Yahoo! JAPAN adopted Google’s search technology, allowing it to leverage Google’s advanced algorithms w...

    SEARCH ENGINE MARKET SHARE IN JAPAN

    Japan’s search engine market share (desktop): From 2019 to 2024 (as of June 2024) The desktop search engine market share in Japan has shown significant fluctuations from 2019 to the present. Google has consistently maintained a high market share of over 70% since 2019 and still holds approximately 71% as of 2024. Google’s dominance can be attributed to its continuous algorithm updates and user-first approach. However, a notable shift has occurred between Bing and Yahoo! JAPAN. In 2021, Yahoo!...

    There are key differences between Google, Yahoo! JAPAN and Bing, the three top Japanese search engines.

    To optimize your online presence in Japan, it is crucial to understand the search engine market there. Google stands out as the top search engine in Japan, accounting for over 78% of search engine usage. Therefore, focusing your SEO and advertising efforts on Google is a strategically sound approach. While Google Japan holds the title of the most p...

  4. Google's search market share in Japan is 71.77% in June 2023 & it is the most popular and most used search engine in Japan. Google 71.77%. Yahoo 23.59%. Bing 4.26%.

  5. “Google” is the most popular Search Engine in Japan, with a 75% market share. Yahoo is second with 14% . When Japanese people want to find information online, they usually use web search engines like Google, Yahoo or Bing on their web browsers.

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  6. Trends Time Capsule. What was trending in your special year? Explore 25 years of Google search data. arrow_forward Visit.

  7. Dec 19, 2023 · Japan. For most people in Japan, search engines are an indispensable tool for navigating the internet. While a significant portion of the population also uses social media or video websites...

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