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Which search engine is most popular in Japan?
Which search engine has the largest market share in 2023?
Which search engine is most used in Japan in 2024?
Which search engine will dominate the market in 2022?
This graph shows the market share of search engines in Japan based on over 5 billion monthly page views.
- Tablet
This graph shows the market share of tablet search engines...
- Desktop Search Engine Market Share Japan
This graph shows the market share of desktop search engines...
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- Google vs Yahoo! Japan: Introduction to The Most Popular Search Engines in Japan
- Top Search Engines in Japan: Recent Trends & Past Data
- Top Search Engines in Japan: Similarities Between Google vs Yahoo! Japan
- Top Search Engines in Japan: Differences Between Google vs Yahoo! Japan
- What Is The Most Popular Search Engine in Japan?
WHAT’S UNIQUE ABOUT JAPAN’S SEARCH MARKET?
Unlike most other markets where a single platform generally dominates the entire search engine scene (usually above 90%), Google and Yahoo! Japan are both popular among Japanese internet users. The search engines’ respective mission statements both target creating a positive user experience: 1. Google’s missionis “to organize the world’s information and make it universally accessible and useful” 2. Yahoo! Japan’s missionis “making Japan more convenient with the power of information technology...
THE ORIGINS OF JAPAN’S SEARCH ENGINE MARKET
The history of Yahoo! Japankickstarted when Masayoshi Son, the CEO of Softbank, a Japanese-based multinational telecommunications company, invested in developing Yahoo! in Japan. This new partnership launched Yahoo! Japan in 1996—just 1 year after Yahoo! was established in the United States. Through persistent innovation and product development of hardware like PCs and mobile devices, Yahoo! Japan’s userbase grew significantly within the first few years of launch, especially since it was the...
SEARCH ENGINE MARKET SHARE IN JAPAN
When contextualizing search engine popularity in Japan, you’ll notice a variety of data sources that can tell a different story. In 2019, for instance, Google and Yahoo Japan! had average monthly traffic volumes of 2.76 billion and 2.09 billion, respectively—a smaller gap that stands in stark contrast to the greater disparity between their market shares, as shown below. Japan’s search engine market share (desktop): From 2016 to 2020 (as of May 2021) According to StatCounter, Google attained i...
There are key similarities between Google and Yahoo! Japan, the two top Japanese search engines. Let’s look at their parallels in ranking, structure, snippets, and paid display.
GOOGLE VS YAHOO! JAPAN: KEYWORD RANKING DATA
Keyword research and targeting are critical to a successful SEO strategy and strong ROI. And while both Google and Yahoo! Japan can show what’s trending in organic search on their respective platforms by category, they diverge in that Google Trends allows you to pull reports at any time on the top search terms whereas Yahoo! Japan announces annually through its Yahoo! Japan Search Awardsits top search results. Essentially, Google allows you to track and report at-will on what users enter when...
Google’s Top Search Terms 2020
Google’s top 3 search terms (by category) inJapan in 2020
Yahoo! Japan’s Top Search Results in 2020
Yahoo! Japan’s top 3 search results (by category) in 2020
Google is the #1 most popular search engine in Japan with a 76.14% market share. Yahoo! Japan is the #2 most popular search engine in Japan with a 16.64% market share. Although Yahoo! Japan shares the same algorithm technology as Google, critical SERP features—like sitelinks —indicate that Google provides more informative, in-depth results. This ma...
Japan Most Used Search Engines in June 2023. Google's search market share in Japan is 71.77% in June 2023 & it is the most popular and most used search engine in Japan
Feb 21, 2024 · A comparison of the most popular search engines in Japan showed that Google held a market share of almost 78 percent, which made it the leading service. It was followed by Yahoo! and Bing.
Google is the most popular search engine in Japan with a 77% market share. Yahoo is #2 with 15% although it is decreasing. Bing is rising with 7% market share, perhaps getting a boost from the ChatGPT effect.
May 22, 2024 · Global market share of leading desktop search engines 2015-2024. As of July 2023, online search engine Bing accounted for 10.51 percent of the global desktop search market, while market leader...
This graph shows the market share of desktop search engines in Japan based on over 5 billion monthly page views.
