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Which search engine is most used in Japan in 2024?
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What is Yahoo Japan search engine?
This graph shows the market share of search engines in Japan based on over 5 billion monthly page views.
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- Google vs Yahoo! Japan: Introduction to The Most Popular Search Engines in Japan
- Top Search Engines in Japan: Recent Trends & Past Data
- Top Search Engines in Japan: Similarities Between Google vs Yahoo! Japan
- Top Search Engines in Japan: Differences Between Google vs Yahoo! Japan
- What Is The Most Popular Search Engine in Japan?
WHAT’S UNIQUE ABOUT JAPAN’S SEARCH MARKET?
Unlike most other markets where a single platform generally dominates the entire search engine scene (usually above 90%), Google and Yahoo! Japan are both popular among Japanese internet users. The search engines’ respective mission statements both target creating a positive user experience: 1. Google’s missionis “to organize the world’s information and make it universally accessible and useful” 2. Yahoo! Japan’s missionis “making Japan more convenient with the power of information technology...
THE ORIGINS OF JAPAN’S SEARCH ENGINE MARKET
The history of Yahoo! Japankickstarted when Masayoshi Son, the CEO of Softbank, a Japanese-based multinational telecommunications company, invested in developing Yahoo! in Japan. This new partnership launched Yahoo! Japan in 1996—just 1 year after Yahoo! was established in the United States. Through persistent innovation and product development of hardware like PCs and mobile devices, Yahoo! Japan’s userbase grew significantly within the first few years of launch, especially since it was the...
SEARCH ENGINE MARKET SHARE IN JAPAN
When contextualizing search engine popularity in Japan, you’ll notice a variety of data sources that can tell a different story. In 2019, for instance, Google and Yahoo Japan! had average monthly traffic volumes of 2.76 billion and 2.09 billion, respectively—a smaller gap that stands in stark contrast to the greater disparity between their market shares, as shown below. Japan’s search engine market share (desktop): From 2016 to 2020 (as of May 2021) According to StatCounter, Google attained i...
There are key similarities between Google and Yahoo! Japan, the two top Japanese search engines. Let’s look at their parallels in ranking, structure, snippets, and paid display.
GOOGLE VS YAHOO! JAPAN: KEYWORD RANKING DATA
Keyword research and targeting are critical to a successful SEO strategy and strong ROI. And while both Google and Yahoo! Japan can show what’s trending in organic search on their respective platforms by category, they diverge in that Google Trends allows you to pull reports at any time on the top search terms whereas Yahoo! Japan announces annually through its Yahoo! Japan Search Awardsits top search results. Essentially, Google allows you to track and report at-will on what users enter when...
Google’s Top Search Terms 2020
Google’s top 3 search terms (by category) inJapan in 2020
Yahoo! Japan’s Top Search Results in 2020
Yahoo! Japan’s top 3 search results (by category) in 2020
Google is the #1 most popular search engine in Japan with a 76.14% market share. Yahoo! Japan is the #2 most popular search engine in Japan with a 16.64% market share. Although Yahoo! Japan shares the same algorithm technology as Google, critical SERP features—like sitelinks —indicate that Google provides more informative, in-depth results. This ma...
Jun 20, 2024 · In this post, we delve into the statistics surrounding the most popular search engine in Japan. From the importance of localized content and language preferences to the dominance of Google and Yahoo Japan in the market share, we explore key insights that highlight the evolving landscape of search engine optimization and user behavior in Japan.
Feb 21, 2024 · Google, Yahoo, and Bing were the most used search engines in Japan in January 2024. Their combined market share amounted to more than 98 percent.
Google is Japan’s most popular search engine, with over 75% of the market share. It was founded by Larry Page and Sergey Brin in 1998 and has since gained tremendous popularity. Business owners and marketers focus on optimising their presence on Google because it helps attract more customers.
Google's search market share in Japan is 71.77% in June 2023 & it is the most popular and most used search engine in Japan. Google 71.77% Yahoo 23.59% Bing 4.26% DuckDuckGo 0.09% Ecosia.org 0.02% Other 0.27% Japan Search Engines Market Share - 12 Months Trend.
Google is the most popular search engine in Japan with a 77% market share. Yahoo is #2 with 15% although it is decreasing. Bing is rising with 7% market share, perhaps getting a boost from the ChatGPT effect.
