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From award-winning director Ben Affleck, AIR reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which...
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May 12, 2023 · “Air” is a timeless underdog story of grit, dreams, and moxie. In that spirit, Vaccaro delivers a killer monologue at a crucial moment in hopes of sealing the deal with Jordan (whom Affleck shrewdly never shows us full-on—he remains an elusive idea, as he should be, but an intoxicating bit of crosscutting reveals the legacy he’ll leave ...
- The Origins of Nike’s Famous Tagline “Just Do It!”
- Jordan Wanted to Go to Adidas as His First Option
- The 51% Rule
- Vaccaro’s Gambling Problem
- Pitching Directly to Micheal Jordan’s Parents
- The Final Meeting Was The First Time Vaccaro Met Micheal
In the movie, we see Damon’s Vaccaro and Chris Tucker’s character Howard White discussing the brand’s tagline. This interaction tells us that the slogan, “Just Do it!” It is rooted in an infamous figure: Gary Gilmore. While most of us felt that this story that White tells about Gilmore and Nike’s advertising agent Dan Wieden getting inspired by it ...
The Air Jordans are now such an essential part of our lives that it is tough to believe that Micheal Jordan wasn’t even remotely interested in any shoe that Nike ever made. The movie lays bare the fact that Nike was, in fact, not even his second choice. Since Converse dominated the basketball shoe landscape, all major players were opting for their ...
While this part of the movie is again hard to believe, the NBA’s 51% Rule was as true as anything else. The rule meant that no Basketball player was allowed to wear footwear on courts that had more than 51% of anything other than the color white. The film truthfully suggests that Nike offered and rebelled against this rule only to court Michael Jor...
Quite early on in Air, we learn about Sonny Vaccaro’s gambling problem. His layovers in Vegas before heading to the job are an important part of the narrative. Nike’s founder Phil Knight (played by Ben Affleck) brings it up later to question Vaccaro’s decision to court Micheal Jordan. However, the film plays around with the timeline of this problem...
Air portrays Sonny Vaccaro as a daring risk-taker, driven by his unwavering determination to secure Michael Jordan’s endorsement. The film shows his extreme approach as he takes matters into his own hands, bypassing traditional channels and going over the heads of his bosses and Jordan’s agent to directly pitch to Mrs. Jordan at their home. The mov...
While the film portrays Vaccaro initially approaching Deloris Jordan to pave the way for Nike’s pitch to the Jordan family, the actual sequence of events in real life differs. In reality, Vaccaro’s first meeting with Michael Jordan took place at a Tony Roma restaurant, arranged with the help of Vaccaro’s friend George Raveling, who coached Jordan d...
Mar 20, 2023 · Yes, Air is based on a true story, as Michael Jordan did sign with Nike, and the Air Jordan did change the shoe industry fundamentally, and forever. But at the same time, in a recent...
- Chris Tilly
- TV & Movies Editor
Air is a 2023 American biographical sports drama film directed by Ben Affleck and written by Alex Convery. The film is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan.
Apr 6, 2023 · Air received overwhelmingly great reviews from audiences and critics, as it has a strong 95 percent on Rotten Tomatoes. That isn't bad for a movie originally planned to be immediately available on Amazon Prime Video without a theatrical release.
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Apr 4, 2023 · Directed by Ben Affleck, the frothily amusing and very eager-to-please “Air” tells the oft-told tale of how Nike signed Jordan to a contract that made each astonishingly rich. Yet while the man...
