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Oct 30, 2023 · Shintaro Tsuji is the mastermind behind one of the most beloved pop culture icons in the world, Hello Kitty. He established Sanrio in 1960, with the vision of creating cute characters that would bring joy to people of all ages. Shintaro Tsuji was born on March 7, 1927, in Yamaguchi, Japan.
Jun 12, 2020 · Shintaro Tsuji has been at the helm of Sanrio for more than six decades. The founder of the Japanese company that created Hello Kitty has announced he is stepping down as CEO aged 92. Shintaro...
1 day ago · Sanrio. Tomokuni Tsuji took over the top job at Sanrio four years ago. Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji ...
A History of Spreading Happiness. At the heart of spreading the circle of happiness in the world is the vision of Shintaro Tsuji, the current CEO's grandfather, and Sanrio's honorary chairman. He founded the Yamanashi Silk Center Company in 1960. Now it is known as Sanrio.
In 1973s, the company changed its name to Sanrio and Tsuji began to create new businesses in Japan and a year later, the most famous Sanrio character Hello Kitty was born. Hello Kitty was first known as the white kitten with no name, and her real name is Kitty White who came from a story.
Shintaro Tsuji (辻 信太郎, Tsuji Shintarō) (born December 7, 1927) is a Japanese entrepreneur. Formerly a civil servant, he is the founder and (until 2020) president of Sanrio, a merchandise company known for its characters, including Hello Kitty.
The surname “Tsuji” (辻) is derived from the Japanese word for “crossroad” or “junction.” It reflects a geographical location, often designating an ancestor who lived near or worked at a significant crossroads, which were pivotal points in ancient Japan for trade and travel.
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