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The company changed its name to Wipro Products Limited in 1977, followed by Wipro Limited, a syllabic abbreviation of the original name, in 1982. [6]
Wipro entered the information technology sector in the early 1980s, launching its first software product, a C-based version of the UNIX operating system, in 1981. The company changed its name to Wipro Limited in 1982.
Nov 12, 2020 · Effective January 1, 2021, Wipro will replace the current structure of various strategic business units, service lines and geographies with four Strategic Market Units (SMUs) and two Global...
- History of Wipro
- Products and Services Offered by Wipro
- Revenue of Wipro
- Marketing Strategy of Wipro
- Wipro’s Product Strategy
- Pricing Strategy of Wipro
- Place Strategy
- Promotion Strategy
- Digital Marketing Strategy of Wipro
- Listing and Shareholding
Founded on 29 December 1945 in Amalner, India, by Mohamed Premji, the company began its journey. Following Mohamed Premji’s passing in 1966, his son Azim Premji took the role of chairperson of Wipro at just 21 years old. In the 1970s and 1980s, Wipro redirected its focus towards the growing opportunities in the IT and computing sector, which emerge...
It has garnered global recognition for its various services and has been serving clients across 6 continents across the globe. It also has a proud 180,00 employee base. It was featured in the Bloomberg’s Gender Equality Index in 2020 and has also received a score of 90/100 on the 2020 Corporate Equality Index. In 2019, it won the Global Breakthroug...
In the quarter ending September 30, 2023, Wipro’s revenue totalled US $2.710 billion, reflecting a 2.17% decrease compared to the same period in 2022. Over the 12 months leading up to September 30, 2023, Wipro’s revenue amounted to US $11.009 billion, marking a 1.83% rise Year-Over-Year. The annual revenue for Wipro in 2023 reached US $11.01 billio...
The firm uses Marketing Mix tactics and various strategies to promote its brand and products. These methods are instrumental in achieving the company's objectives within its target Market. Let's delve deeper to gain insights into Wipro's marketing strategy.
Wipro is widely recognised for delivering top-tier products and comprehensive solutions in the IT industry. As one of the largest conglomerates, it offers a diverse Rangeof products spanning various sectors, such as automobile, consumer goods, retail, professional services, and product engineering. The product lineup includes: 1. 1.1. Business Proc...
Wipro's pricing strategy is extensive and varied, reflecting the diversity of its product offerings. It primarily caters to international and domestic large enterprises seeking IT services and solutions. Positioned as a provider of high-quality products and a wide array of services, Wipro adopts a competitive pricing approach influenced by various ...
Wipro's headquarters are in Bangalore, with operations extending to Maharashtra, serving as a gateway to its international market. Its FMCG-related products are readily accessible through a robust distribution network spanning retail stores, convenience stores, grocery outlets, and supermarkets, effectively reaching both urban and rural markets. Th...
Promotion constitutes a vital component of Wipro's marketing strategy, with the company allocating substantial resources to promotional endeavours to maintain a competitive edge. Its promotional strategy encompasses various channels, including television, billboards, radio, magazines, and advertisements targeting consumer durable goods. Additionall...
In today's digital era, establishing a strong online presence is imperative for shaping brand perception across social media platforms. This aspect holds significant importance within Wipro's marketing strategy. 1. Facebook: Wipro's Facebook page boasts a substantial following and active engagement, underscoring its influence within the online sphe...
Wipro's equity shares are traded on the Bombay Stock Exchange, where it is included in the BSE Sensex index, and on the National Stock Exchange of India, where it is part of the Nifty 50. Additionally, the company's American Depositary Shares are listed on the New York Stock Exchange (NYSE) since October 2000. As of September 2023, the promoter gro...
- Bangalore
- 29 December 1945; 74 years ago
- Conglomerate
Jun 24, 2023 · In 1977, Wipro underwent a significant transformation and changed its name from Western India Vegetable Products Limited to Wipro Products Limited. This shift in identity signified the company’s commitment to embracing technology-driven solutions and venturing into the realm of IT services.
Western India Vegetable Products Ltd. (Wipro Limited) was founded in 1945 by M.H. Premji. The company sold vanaspati solidified sunflower oil to retailers, who sold it in bulk, scooping 50 and 100 grams for customers who brought along their own containers.
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The company's first departure from its main cooking oil business came about in 1975. 1977 But in 1977 the Indian government decided to throw out United States computer giant IBM over a dispute about investment and intellectual property, creating what Premji saw as a golden business opportunity.
