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  1. Mar 29, 2024 · In one notorious advertisement from the era, a teen boy is portrayed passionately engaged with his Gameboy, with the peculiar addition of a ferret nosing its way down his trousers. The creative logic behind such an ad is mystifying.

    • "Mario, Where Are You?"
    • Game & Watch
    • "Now You're Playing with Power!"
    • "Mario! Mario! Mario!"
    • Animated Russian Bears Complaining About Tetris
    • Who's Kirby?
    • Now You're Playing with... Paul Rudd?
    • Zelda: A Link to The Past Japanese Rap
    • "Change The System"
    • Happy Together

    This pre-NES ad for Mario Bros.on Atari features Luigi 'in a bind' wondering where 'Mario from Donkey Kong' as got to. It's a catchy tune, the turtles and crabs attacking Luigi are hilarious, and this ad showcases Luigi's scaredy-cat nature years before it appeared in the games. Classic stuff.

    This one's probably most notable for the titans of animation appearing alongside each other. Snoopy, Charlie Brown and Lucy show up just after Popeye, Olive Oil and Bluto, along with Mario, Luigi and Donkey Kongs Sr. and Jr. in their early guises. It showcases the large number of Game & Watch titles available at the time and should give younger rea...

    There are plenty of 'Playing With Power' ads to choose from, although this one that channels Alien and Terminatorand spits NES controllers and CRTs at cyberpunk kids from the spaceship corridor walls is probably our favourite.

    If you're too young to remember the huge following Nintendo's mascot amassed in a relatively short space of time, this ad makes clear just what a total cult Mario was in the early '90s.

    With several Tetris ads to choose from (including a surreal one where a child doctor insists "You need a Tetris shot!" and another where Patrick Bateman gets 'Tetris-ized'), we've got a soft sport for the animated Russian bears complaining about the game taking over their kids minds and the world at large.

    If gamers in the US had missed Kirby on Game Boy, this ad served as a neat introduction that plays on the idea that Kirby can transform and 'be' anything, really. We very much enjoy swordfighting, moustachioed Kirby fencing on the staircase, and animated Kirby would return for the Kirby's Block Ball ad.

    Nintendo stuck to its 'Playing With Power' slogan in the 16-bit era, although it added a 'Super Power' addendum. We like this one because it's got all the elements you want from an early '90s video game commercial. Chain link fence? Check. Floppy hair? Check. Random youths congrating on wet concrete in the middle of the night as smoke machines bill...

    There are plenty of great SNES commercials, although the production values on this Super Famicom ad are hard to top. Featuring a rap that's an infinite number of cuts above the crummy NES version in the US (we'll get to that later), Hip Hop group Scha Dara Parr spat the rhymes on Game Boyz, a track from their album Towering Nonsense used here by Ni...

    Skipping 32-bits completely, Nintendo jumped into the 64-bit pool with gaming's greatest launch game, Super Mario 64. This US commercial added a random rad-tubulant '90s kid into the game, jumping, sliding, flying and wisecracking alongside Mario. It's stupid, but we like how it highlights the silliness of Mario's movesets transplanted to an actual...

    Just one of the many, many TV adsfeaturing someone dressing up in a Mario suit, this one sets the scene with The Turtles' Happy Together playing as all the happy sappy Nintendo characters dance through a field. After a few moments, Mario trips Yoshi and an almighty scrap ensues. That takes us up to the millennium — on the next page we look at the b...

    • Editor
  2. Nintendo's Game Boy turns 30 on April 21, 2019 so we took a look at some of the company's earliest ads for the then-embryonic mobile gaming market.

    • arosenberg@mashable.com
  3. While Nintendo has enjoyed significant commercial success away from the Game Boy brand – its successor, the Nintendo DS, is the most successful Nintendo console ever, with over 150 million...

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  4. May 26, 2020 · Announced last May, the Portland-based software and video game company Panic are on the cusp of releasing what they call a “revolutionary” handheld, which has lost none of its wow factor in the...

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  5. Apr 21, 2019 · It's April 21, 2019 and that means Nintendo's Game Boy is officially a thirtysomething. The chunky portable gaming system launched exactly 30 years ago, ushering in a new era of portable...

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  7. 209K subscribers in the Gameboy community. A subreddit dedicated to the Nintendo Game Boy. Discussion of all Game Boy models, modifications, games…

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