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    • Black Panther. Avengers: Infinity War might have broken the records, but in terms of jacking up expectations and creating anticipatory frenzy, nothing in 2017 beat the glorious afrofuturist spectacle of T’Challa and company being given their cinematic due.
    • Avengers: Infinity War. Trailers are ultimately all about triggering and teasing and building expectation. One could argue that the 18 MCU films that will have landed before Avengers: Infinity War ultimately serve that role far better than any trailer ever could, but even if true, it also means it should be easier for the trailer to underperform.
    • Atomic Blonde. Everyone expects a good trailer to increase excitement among the source material’s already existing fan base, but a great trailer taps into appetites the unaware movie goer didn’t even know he or she had.
    • A Quiet Place. I won’t lie—I wish this trailer would have eschewed music cues completely. Even as it stands, the novel nature of a trailer that’s 90% more quiet than others involves the viewer in ways few trailers do.
  1. Dec 27, 2017 · Rather than take an easy route and stick to what everyone has grown accustomed to, the following trailers released in 2017 strive for to do something new, and that's why they're worth praising. 11 ...

    • Chris Evangelista
    • Love, Simon
    • Isle of Dogs
    • Ocean’s 8
    • Star Wars: The Last Jedi
    • Incredibles 2
    • The Shape of Water
    • A Wrinkle in Time
    • Avengers: Infinity War
    • Deadpool 2
    • It

    A good trailer is going to get you interested in a movie you know nothing about, and the trailer for Love, Simondid just that for me.

    They could have just said, “It’s a new stop-motion animated film from Wes Anderson, so you’ll be there opening day,” but this is good too.

    This trailer grew on me the more times I watched it, but I’ve also been excited for this movie ever since it was announced.

    All of the Last Jedi trailers were pretty great, but the first one was definitely my favorite. It helped sell the sequel as a different beast than The Force Awakens, but still firmly in the Star Warsuniverse.

    It’s the briefest of trailers and doesn’t really feature any footage from the sequel, and yet I don’t care because it’s just so adorable while instantly reminding me how much I love the original.

    I love how this trailer kind of sinks you back into Guillermo del Toro’s universe without hiding the unique romantic aspects of the story.

    Rather than try to pitch a softball kids fantasy, the trailer for A Wrinkle in Timeis unafraid to look weird and daring. I’m here for it.

    This trailer probably shouldn’t work as well as it does since it doesn’t tell you anything about the plot, but that’s irrelevant (especially for a teaser). You feel like you’re going to get a payoff ten years and 18 movies in the making.

    I don’t even care that it barely shows any footage; Deadpool as Bob Ross is about as on-brand as it gets.

    I really liked that this trailer played up the kids’ fears rather than going all in on Pennywise. It shows ITas a character-driven film rather than a standard monster movie.

  2. Nov 27, 2017 · It won’t be the last. 6. Baby Driver (first trailer) BABY DRIVER - Official Trailer (HD) Watch on. Honestly, none of the Baby Driver trailers actually set action to music as thrillingly as the ...

  3. Dec 6, 2017 · 9. “The Square” – Official U.S. Trailer “The Square” is a lengthy movie that’s hard to describe in a short window of time. Ruben Östlund’s Palme d’Or-winning “Force Majeure” follow-up is a bold, beautiful, bizarre, bewildering, and ultimately bewitching dark satirical drama about our modern relationship with art culture, social media, sex, technology, humanity and existence.

  4. Jul 20, 2017 · San Diego Comic-Con 2017: the complete list of must-see movie and TV trailers. From Justice League and Marvel’s The Defenders to Ready Player One and Stranger Things. by Constance Grady. Updated ...

  5. Dec 22, 2017 · 9. “Blade Runner 2049”. Your trailer would probably be great too if every shot was a Roger Deakins jaw-dropper. Warner Bros. wisely put Deakins’ work front and center in the first “Blade ...

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