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When did MCA become Universal Studios?
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Nov 27, 1990 · 1964: MCA begins charging tourists for tram rides through the studios and back lots, marking the start of the lucrative Universal Studios tour business. 1968: MCA buys Spencer Gifts, a mail-order...
On July 15, 1964, MCA established the Studio Tour, which provided guests a behind-the-scenes glimpse of film and television production at Universal Studios. This established a footprint of what is now known as Universal Studios Hollywood theme park.
Albert Dorskind (1922-2004) was the president of MCA at the time, and realised he could increase studio income by inviting tour buses to drive through the lot and stop off at the commissary during quiet periods.
On December 9, 1996, the new owners dropped the MCA name; the company became Universal Studios, Inc. and its music division, MCA Music Entertainment Group, was renamed Universal Music Group (UMG), headed by Morris.
In 1962 MCA acquired controlling interest in Decca, thus obtaining the Universal studios, which MCA wanted for television production. MCA renovated studio facilities and reinstituted tours of Universal City in 1964.
Jul 16, 2013 · July 15, 2013, 7:48 PM · Universal Studios founder Carl Laemmle opened his 230-acre Universal City ranch on March 15, 1915, offering visitors the chance to walk around his outdoor movie...
In 1995, Seagram Company Ltd. acquired 80% of MCA INC. and the following year the new owners dropped the MCA name; thus becoming Universal Studios, Inc. and its music division, MCA Music Entertainment Group, was renamed Universal Music Group.
