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MCA Masterplan. The beauty of Universal city is that the cumulative effect of haphazard developments — that started in 1912 with the exploitation of the flatlands for the new necessities of film making, and culminated in the eighties, when the existing Mountain was decapitated to create a further platform for development, now accommodates ...
On July 15, 1964, MCA established the Studio Tour, which provided guests a behind-the-scenes glimpse of film and television production at Universal Studios. This established a footprint of what is now known as Universal Studios Hollywood theme park.
In 1962 MCA acquired controlling interest in Decca, thus obtaining the Universal studios, which MCA wanted for television production. MCA renovated studio facilities and reinstituted tours of Universal City in 1964.
Dec 10, 1996 · MCA Inc. has officially changed its name to Universal Studios Inc. and – after a year of design efforts – updated its logo. The MCA name has existed since 1924, when Julius Caesar (Jules ...
Nov 27, 1990 · 1964: MCA begins charging tourists for tram rides through the studios and back lots, marking the start of the lucrative Universal Studios tour business. 1968: MCA buys Spencer Gifts, a mail-order...
In 2003, it was bought out by Geffen Records and is now part of Universal Music Group. MCA was founded as a music booking agency based in Chicago, Illinois in 1924 by Jules Stein. MCA helped pioneer modern practices of touring bands and name acts.
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In 1964, MCA formed Universal City Studios, Inc., merging the motion pictures and television arms of Universal Pictures Company and Revue Productions (officially renamed as Universal Television in 1966).
