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Formal acquisition ceremony for Haier purchase of Sanyo Electric's home appliance business. Haier Asia International and Haier AQUA Sales were established as companies, and the new AQUA brand was officially launched.
Haier history: the Haier group's relationship with Europe, as regards the home appliances division, commenced more than 13 years ago when its first products were introduced on the European market. Building on European success Haier launched in the UK in 2007 and is growing rapidly.
Having expanded beyond refrigerators, the company took on a new name in 1991, adopting an abbreviation of the phonetic spelling of Liebherr--written as Lieberhaier by the Chinese--to become Qingdao Haier Group.
From its humble beginnings in Qingdao, China, Haier has grown to become a household name worldwide. This section will explore the key factors that contributed to the rise of Haier, including the company’s history, vision, and commitment to quality.
Apr 26, 2023 · As the company started to grow and diversify, Haier acquired a washer manufacturer and an air conditioner manufacturer on the verge of bankruptcy. We sent only three employees to each manufacturer, and they were able to quickly turn them around.
Dec 5, 2019 · Haier’s metamorphosis over three decades into the world’s biggest white goods company involved several stages, starting with building a domestic brand, then diversifying into other white goods...
Haier became an internet company and turned itself into a node of network interconnection, building a new co-creation and win-win platform and achieving added value for interested parties.
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