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Jul 24, 2024 · NEW YORK, July 24, 2024 – The National Basketball Association (NBA) today announced the renewal of its partnership with The Walt Disney Company and new agreements with NBCUniversal (NBCU) and...
Mar 19, 2024 · NCAA Men’s Basketball Tournament Television Contract. In 2018, the NCAA signed a media rights extension with CBS and Turner Sports to air the NCAA men’s basketball tournament through 2032. The original contract was inked in 2010 (14 years at $10.8 billion) and would have expired in 2024.
Jul 25, 2024 · The NBA officially announced its new national television coverage plan late Wednesday afternoon, after it concluded that Warner Bros. Discovery did not have the ability to match Amazon's offer to...
Jul 24, 2024 · Xfinity will become the Official TV Service of the NBA, WNBA and USA Basketball. The partnership includes collaboration on marketing and storytelling opportunities, virtual signage during game...
- Appointment Viewing
- Wider Brand Exposure
- Proof of Concept
The growing interest in women's sports, especially women's basketball, has made the WNBA a hotspot for growth. Symson told The Athletic several reasons why the network decided to scribe a partnership, the biggest one being that its fans ultimately deserve better. The partnership is aiming to achieve this through appointment viewing. They want to ma...
The consistency of the schedule because of the deal will lead to exposure. Which is what fans have been pushing for since day one. It also helps that Ion already exists in over 100 million homes. If my math is correct (and I didn't major in math so bear with me), the increase in broadcasts will increase access and in turn open the door for many peo...
This deal is a great demonstration for proof of concept, showing the world that, hey if you invest in the WNBA, it'll be feasible and in turn, it could even invest back in you. Remember when people said the NFL's Thursday night football proposal would fail? Now Amazon has jumped on the bandwagon giving them a gross amount of money. MORE: NFL's new ...
Nov 14, 2023 · Jeannine Mancini. Tue, Nov 14, 2023, 9:41 AM 3 min read. In 2007, the NBA made a $7.4 billion deal with ABC/ESPN and TNT for broadcasting rights over eight seasons. The arrangement involved...
- 3 min
- Jeannine Mancini
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Jul 24, 2024 · The NBA had finalized an 11-year, $76 billion TV deal with ESPN, NBC and Amazon, but TNT still had an opportunity to match, according to The Athletic's Andrew Marchand.
