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1. • 2001

     • Introduced in 2001 from MGA Entertainment, at a time when there was limited diversity in the doll space, Bratz came on the shelves with a glittery, edgy aesthetic that hadn’t yet been seen.
     Reference:

     Bratz Was Ahead Of Its Time. Culture Finally Caught Up. - NYLON

2. People also ask

   Are Bratz dolls still available?

   • Bratz dolls were released long after Barbie, debuting in 2001. But, they were created by a former employee of Mattel, the company that owns Barbie, so the competition between the two was immediate. Over the years, they've faced public backlash and ridicule. Bratz dolls are still somewhat available, although they've been discontinued a few times.

   What Happened to Bratz Dolls? More About Barbie's Toy Rivalry - Distra…

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   Who makes Barbie dolls?

   • Barbie has long been considered the gold standard of dolls in the toy industry, but in 2001, the debut of Bratz dolls by MGA Entertainment created a true competitor for Mattel, the maker of Barbies.

   The History of Bratz Dolls - The Spruce Crafts

   www.thesprucecrafts.com/bratz-dolls-overview-774696

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   How much money did Bratz dolls make?

   • With their ethnic ambiguity a key factor in their relatability to children of all races, the dolls grossed $2 billion in sales in their first five years on the market. In 2004, sales figures revealed Bratz had outsold Barbie in the U.K., and by 2006 they had accounted for 40 percent of all doll sales.

   A Brief Cultural History of Bratz - W Magazine

   www.wmagazine.com/culture/bratz-dolls-anniversary-deep-dive-history

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   Who created Bratz?

   • Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that he’d got the idea for the dolls while on a seven-month break from Mattel, two years earlier.

   When Barbie Went to War with Bratz - The New Yorker

   www.newyorker.com/magazine/2018/01/22/when-barbie-went-to-war-with-bratz

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   Did Mattel make Bratz?

   • The Bratzillaz witch-like Bratz was introduced in 2012. The producer of Barbie dolls, Mattel, and MGA Entertainment were involved in lawsuits for over a decade as to whether Bratz creator Carter Bryant was working for Mattel when he developed Bratz.

   The History of Bratz Dolls - The Spruce Crafts

   www.thesprucecrafts.com/bratz-dolls-overview-774696

   See all results for this question

   Are Bratz dolls replacing Barbie?

   • “Barbie is being replaced by Bratz dolls, which ooze contemporary ‘heat’, with barely there clothes and explicit date themes,” read a 2008 report called “The Senate Inquiry Into the Sexualization of Children in the Contemporary Media Environment.” “The dolls look like streetwalkers,” a father grumbled to the New Yorker in 2006.

   A Brief Cultural History of Bratz - W Magazine

   www.wmagazine.com/culture/bratz-dolls-anniversary-deep-dive-history

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3. www.newyorker.com › magazine › 2018/01/22When Barbie Went to War with Bratz | The New Yorker

   www.newyorker.com › magazine › 2018/01/22

   Jan 15, 2018 · Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that...

   • Author: Jill Lepore

4. www.wmagazine.com › culture › bratz-dollsA Brief Cultural History of Bratz - W Magazine

   www.wmagazine.com › culture › bratz-dolls

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   Jun 1, 2021 · In 2004, sales figures revealed Bratz had outsold Barbie in the U.K., and by 2006 they had accounted for 40 percent of all doll sales. For the next four years, MGA and Mattel engaged in a...

   • Author: Beatrice Hazlehurst

5. Videos

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     0:33

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     Bratz 2001 1st Edition Doll Commercial! (Original Audio) HD

     21 May 2018

     171.2K views

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     15:42

     youtube.com

     BRATZ HISTORY!! The 20 Year History Of The Girls With A Passion For Fashion!

     10 Jun 2021

     58.9K views

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     1:36

     youtube.com

     Behind the Scenes at Bratz

     8 Oct 2023

     1M views

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6. www.nylon.com › life › bratz-dolls-evolution-historyBratz Was Ahead Of Its Time. Culture Finally Caught Up. - NYLON

   www.nylon.com › life › bratz-dolls-evolution-history

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   Feb 20, 2024 · By 2005, Bratz sales were surpassing Barbie twofold. And over the next four years, the beef between MGA and Mattel turned ugly, in a nine-year legal dispute over intellectual property rights....

   • Author: Sophia June

7. www.thesprucecrafts.com › bratz-dolls-overview-774696The History of Bratz Dolls - The Spruce Crafts

   www.thesprucecrafts.com › bratz-dolls-overview-774696

   • Cached

   • Original Bratz Characters
   • Characteristics
   • Spin-Off Lines
   • Controversies

   The original Bratz line featured four dolls: Cloe, Sasha, Jade, and Yasmin, all of which have rooted hair that can be combed for play value. The dolls featured oversized heads, resembling some of the big-headed, big-eyed dolls of the 1960s. The dolls are also known for having detailed accessories and playsets, reflecting a cool (and somewhat materi...

   See full list on thesprucecrafts.com

   Bratz dolls are 10 inches tall but have a "chunkier" feel than Barbie dolls, which are 11.5 inches. Pocket-sized "Lil' Bratz" dolls debuted in 2002. A new set of dolls that included the original four, plus the addition of Raya, launched in 2015. Bratz dolls are made of two types of vinyl: hard vinyl for the head and body with softer, bendable vinyl...

   See full list on thesprucecrafts.com

   Following the success of the original Bratz dolls, two spin-off doll lines debuted. Bratz Babyz featured the original characters as babies, and Bratz Kidz resized the dolls to 6 inches tall. Bratz Boyz Kids were produced in 2007 with four dolls. The Be-Bratz line in 2007 included a USB key to use to give the doll an online social profile and to pla...

   See full list on thesprucecrafts.com

   The producer of Barbie dolls, Mattel, and MGA Entertainment were involved in lawsuits for over a decade as to whether Bratz creator Carter Bryant was working for Mattel when he developed Bratz. After an initial 2008 ruling that awarded the Bratz franchise to Mattel, a Ninth Circuit Court of Appeals reversed the decision in 2010. Bratz dolls are som...

   See full list on thesprucecrafts.com

   • Author: Denise Van Patten

8. nypost.com › 2018/08/26 › after-10-years-the-epicAfter 10 years, the epic Bratz-Barbie doll feud rages on

   nypost.com › 2018/08/26 › after-10-years-the-epic

   Aug 26, 2018 · Mattel claimed the designer came up with the idea for Bratz — the first real rival to the iconic Barbie doll — while working for Mattel. A trial judge agreed and awarded Mattel all rights to...

   • Author: Lisa Fickenscher

9. news.bbc.co.uk › 2 › hiBBC NEWS | In Pictures | In Pictures: The Bratz phenomenon

   news.bbc.co.uk › 2 › hi

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   Dec 5, 2008 · Launched in 2001, Bratz dolls were marketed as Barbie for the image conscious generation. Now, however, it seems old Barbie may have the last laugh, after a US court banned the production of...

10. www.distractify.com › p › what-happened-to-bratz-dollsWhat Happened to Bratz Dolls? More About Barbie's Toy Rivalry

    www.distractify.com › p › what-happened-to-bratz-dolls

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    Mar 4, 2024 · Bratz dolls were released long after Barbie, debuting in 2001. But, they were created by a former employee of Mattel, the company that owns Barbie, so the competition between the two was immediate. Over the years, they've faced public backlash and ridicule.