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Jun 1, 2021 · In 2004, sales figures revealed Bratz had outsold Barbie in the U.K., and by 2006 they had accounted for 40 percent of all doll sales.
- Beatrice Hazlehurst
Jan 15, 2018 · Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that...
- Jill Lepore
Feb 20, 2024 · By 2005, Bratz sales were surpassing Barbie twofold. And over the next four years, the beef between MGA and Mattel turned ugly, in a nine-year legal dispute over intellectual property rights....
- Sophia June
- Original Bratz Characters
- Characteristics
- Spin-Off Lines
- Controversies
The original Bratz line featured four dolls: Cloe, Sasha, Jade, and Yasmin, all of which have rooted hair that can be combed for play value. The dolls featured oversized heads, resembling some of the big-headed, big-eyed dolls of the 1960s. The dolls are also known for having detailed accessories and playsets, reflecting a cool (and somewhat materi...
Bratz dolls are 10 inches tall but have a "chunkier" feel than Barbie dolls, which are 11.5 inches. Pocket-sized "Lil' Bratz" dolls debuted in 2002. A new set of dolls that included the original four, plus the addition of Raya, launched in 2015. Bratz dolls are made of two types of vinyl: hard vinyl for the head and body with softer, bendable vinyl...
Following the success of the original Bratz dolls, two spin-off doll lines debuted. Bratz Babyz featured the original characters as babies, and Bratz Kidz resized the dolls to 6 inches tall. Bratz Boyz Kids were produced in 2007 with four dolls. The Be-Bratz line in 2007 included a USB key to use to give the doll an online social profile and to pla...
The producer of Barbie dolls, Mattel, and MGA Entertainment were involved in lawsuits for over a decade as to whether Bratz creator Carter Bryant was working for Mattel when he developed Bratz. After an initial 2008 ruling that awarded the Bratz franchise to Mattel, a Ninth Circuit Court of Appeals reversed the decision in 2010. Bratz dolls are som...
- Denise Van Patten
Bratz dolls were born in 2001 as the brainchild of ex-Mattel employee Carter Bryant. Bryant was a clothing designer for Barbie when he conceived of—and ultimately sold—the idea to competitor MGA Entertainment, resulting in what would become the toy manufacturer’s most successful venture.
August 2011. Since 1959, Barbie has been the queen of the fashion-doll market. She even has close to two million friends on Facebook. However, in 2001, Bratz fashion-dolls entered the market, and their funky, trendy attitudes led them to quick success.
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Jan 8, 2009 · Bratz dolls are to be allowed to remain on sale during 2009 after a judge gave a reprieve to their manufacturer. MGA Entertainment had faced having to remove the brand from shops after...
