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Where are Rolex watches made? Rolex SA is, as the two letters after the name suggest, a Switzerland-registered company, more specifically based in Geneva. Rolex was originally founded in 1905 by Wilsdorf and Davis and started out in London, Great Britain, but the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
The uniqueness of our manufacture lies in the very principle of reality: our watches are designed and crafted to withstand the test of life. In each and every domain, we observe, understand and support human movement, from the most intrepid to the most day to day. And we adapt our watch casings and calibres to it, from the most pared-down to ...
Rolex SA (/ ˈroʊlɛks /) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. [3][4][5][6 ...
The Plan-les-Ouates Rolex site, located in the canton of Geneva and inaugurated in 2005, brings together all the development and production activities for watch cases and bracelets, from casting gold alloys, to forming and machining raw materials and manually finishing completed parts. It is composed of six wings, 65 metres long, 30 metres wide ...
- Rolex Uses An Expensive and Difficult-To-Machine Steel Because It Looks Better
- Rolex Has Its Own Science Lab
- Rolex Movements Are All Hand-Assembled and Tested
- An In-House Foundry Makes All The Gold For Rolex Watches
- Technology Is A Watchmaker’S Best Friend
Many watch lovers are familiar with the fact that Rolex uses a type of steel that no one else uses. Stainless steel is not all the same. Steel comes in various types and grades… and most steel watches are made from a type of stainless steel called 316L. Today, all the steel in Rolex watches is made from 904L steel, and as far as we know, pretty muc...
Given everything Rolex has done over the years it shouldn’t come as a surprise that they have an internal Research & Development department. However, Rolex takes it well beyond that. Rolex has not one, but several different types of extremely well-equipped professional science labs at their various facilities. The purpose of these labs isn’t just t...
One of biggest misconceptions about Rolex is that machines build their watches. The rumor is so pervasive that even people at aBlogtoWatch believed it to be mostly true. This is because traditionally Rolex didn’t communicate much on this topic. Well the truth is that Rolex watches are given all the hands-on human attention that you’d like to expect...
Rolex makes their own gold. While they have a small handful of suppliers that send them steel (Rolex still works the steel in-house to make all the parts), all the gold and platinum is made in-house. 24k gold comes into Rolex and it is turned into 18k yellow, white, or Rolex’s Everose gold (their non-fading version of 18k rose gold). Large kilns un...
The philosophy at Rolex seems to be very pragmatic, if a human does it better, then let a human do it, if a machine does it better, then let a machine do it. In fact the reason more watchmakers don’t use machines is two-fold. First of all machines are huge investments and in many instances keeping people around to do it is less expensive. Second, t...
Jun 17, 2022 · Every Rolex watch is manufactured and assembled in Switzerland. A site in Plan-les-Ouates develops and produces quality cases and bracelets for Rolex watches, a Bienne site employs more than 2000 people to produce the movements and at Chêne-Bourg there is a dial and gem-setting development and production line.
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Nov 2, 2023 · Every Rolex timepiece is Swiss-made. The movements, cases, bracelets and even the boxes are all created in Switzerland. The Rolex company is often considered to be the benchmark for Swiss watchmaking. Let’s take a look at the hubs where the action takes place: International Rolex HQ ~ Les Acacias. In the heart of Les Acacias, Geneva, lies the ...
