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Oct 31, 2017 · Castle wasn’t the only one experimenting with gimmicks and different ways of affecting audiences. Screenings of the classic 1931 version of Dracula included nurses in the theater and a dose of ...
- Lorraine Boissoneault
Sep 5, 2014 · Sept. 4, 2014 3:15 PM PT. Producer-director William Castle was something of a P.T. Barnum. The master showman took out an insurance policy from Lloyd’s of London for his 1958 thriller “Macabre ...
- Writer
Apr 21, 2016 · The Re-Emergence of a Classic Fright-Film Gimmick (1958) In the schlocky world of ’50s/’60s horror film marketing, William Castle was the undisputed king, and the “Emergo” effect was possibly his greatest promotional gimmick. Castle was a producer and director with a live theater background and a reputation for being able to crank out ...
The gimmick caused phone-lines to become jammed, and after complaints from telephone companies, the gimmick was dropped. Instead Castle had "Shock Sections" set-up in theatres, where brave audience members could strap themselves in for the full duration of the movie, with seat-belts. By 1968, the
May 24, 2011 · Gimmick: A million-dollar life insurance policy, taken out on “Hercules” the cockroach. I dare you to not shiver when the giant cockroach crawls on the young girl’s face: 9. Rosemary’s Baby. 1968. Film: Rosemary (Mia Farrow) is pregnant with the spawn of Satan (hope I didn’t ruin the movie for anyone).
Nov 9, 2018 · There was a group of films in the late 1950s that a director by the name of William Castle directed and produced: Macabre (1958), House on Haunted Hill (1959), and The Tingler (1959). For those of you who recognize that name, Mr. Castle also directed the original 13 Ghosts (1960) and was also a producer of Rosemary’s Baby. What Mr. Castle ...
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Jul 30, 2013 · Castle’s gimmicks accomplished two things at once: They told these kids that the movie was not their parent’s kind of movie, and they also let them in on the action. Castle wanted them to experience the movie event—not just watch it—to hoot and howl and go wild when the gimmicks kicked in. Teenagers knew Castle was directing and producing these movies for them, and that’s why they ...
