Search results
$1,000 Fright Insurance Policy
- Gimmick: $1,000 Fright Insurance Policy, from Lloyd’s of London. Each audience member would sign the policy in case they died of FRIGHT from seeing the movie! This marked Castle’s first promotional gimmick. This movie started the Castle gimmicks.
listverse.com/2011/05/24/top-10-william-castle-film-gimmicks/
People also ask
What started the castle gimmicks?
What are some classic William Castle gimmicks?
What is William Castle best known for?
Who is William Castle?
May 24, 2011 · William Castle was the King of low-budget B-movie Horror Flick! His gimmicks were legendary. With the perfect combination of camp, horror, humor and gore, William Castle always put on a good show!
- The History of William Castle
- The Gimmicks of William Castle
- 'Homicidal': William Castle's Greatest Gimmick?
- The Legacy of William Castle
William Castle, born William Schloss Jr, had spent the majority of his life surrounded by theater. After seeing Bela Lugosi play Dracula on stage at 13, he knew that fear and shock would be his calling. After getting a recommendation from Lugosi himself to work behind the scenes of the touring production of Dracula, Castle dropped out of school at ...
The real art of Castle's movies were not in the film itself, but in its gimmicks, the brilliant, wacky ideas of audience and cinema participation that would come with every movie. The gimmicks are what he is truly remembered for, even though he made many films and comparatively few had these gimmicks when you look at his extensive body of work. The...
Then there was the coward's corner and fright breaks of 1961's Homicidal, hearkening back to Macabre by taking preventative measures for us chickens out there. You had 45 seconds to leave the theater in case you didn't want to watch the scary parts, and you would be led to what is essentially a naughty corner for cowards, where you'd experience a s...
Castle-like gimmicks have faded over the years for many reasons, largely due to costs. John Waters offered scratch and sniff "Oderama" cards with his film Polyester, as a direct tribute to Castle. Festival screenings of Lucky McGee's The Womanhanded out vomit bags, "just in case." The only theatrical gimmick to sustain into the 21st century was 3-D...
- Features Writer
Feb 13, 2023 · Castle was notorious for the kind of gimmicks he used to promote films, creating memorable, silly, and interactive experiences for horror audiences.
- Contributor
Mar 31, 2019 · W illiam Castle wasn’t the first showman to use gimmicks in an attempt to lure cinema audiences. Smell-O-Vision, Hans Laube’s patented practice of pumping odour into theatres, arrived in 1960, making its solitary appearance in the Cinerama classic Scent of Mystery .
- Jason Serafino
- PSYCHO-RAMA // MY WORLD DIES SCREAMING (1958) In order to truly become a classic, a horror movie can't just work on the surface; it has to get deep inside of your head.
- FRIGHT INSURANCE // MACABRE (1958) Director William Castle didn't make a name for himself in the film industry by directing cinematic classics; instead, he relied on shock and schlock to help fill movie theater seats.
- HYPNO-VISTA // HORRORS OF THE BLACK MUSEUM (1959) How do you make your routine horror movie stand out from the crowd? Hypnotize your audience, of course.
- NO LATE ADMISSION // PSYCHO (1960) Though this isn't the most gimmickiest of gimmicks, Alfred Hitchcock's insistence that no audience member be admitted into Psycho once the movie started got a lot of publicity at the time.
Nov 24, 2014 · The buzzers administered small shocks to movie-goers, and Vincent Price, on screen, prompted audiences to scream for their lives. Castle called the gimmick ‘Percepto,’ and for the first time in horror history it allowed audiences to actually aid in destroying the monster.
Oct 31, 2017 · William Castle’s first “Gimmick” film was the suspenseful "MACABRE". The picture really wasn’t a horror movie, but an old style thriller of the race against time variety. "Doctor Rodney Barrett’s" wife and her sister had been murdered in the past and some believe he's their killer.
