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  1. Oct 13, 2023 · Eagell is the latest boss to speak to the Car Dealer Inspiring Leaders podcast, sponsored by Mann Island Finance, about how he started out in the car industry. Eagell explains how he built his business up after being accepted on to Toyota’s programme in 2002.

    • No Ivory Tower
    • Finding and Developing The Right People
    • ‘Farming The Database’
    • Keeping Things Green
    • The Future

    Despite the growth, Eagell still sees himself as the single site manager of his early career and is keen to keep his feet on the ground and, increasingly, on the road between his 11 sites. “I only spend a day a week at Milton Keynes because I like to get out and about. I don’t want to be sat in an ivory tower. I like to get out and about and meet p...

    Just as he himself has risen from through the ranks, Eagell is keen to see his own team progress within the business. His philosophy of recruiting young, enthusiastic staff is backed up by training provided both through Toyota and a specialist training provider, Martec Europe. The group wrote its own 10-step sales process, in which Martec trains al...

    It is not only staff that Steven Eagell aims to retain. The group is also driving hard at its aim of realising the potential of its “customer for life” philosophy, backed by a robust database, strong PCP sales and a keen eye on customer satisfaction results. An in-house call centre at Milton Keynes is staffed by a team of 16, who make more than 6,0...

    Toyota’s big car launch of 2017 is likely to be the CH-R, which enters the growing C-segment SUV sector in the summer. While not yet able to take advantage of customers’ appetite for a small crossover vehicle, Eagell is content that Toyota is the market leader when it comes to hybrids. In 2015, the group sold 5,000 new cars, of which 34% were power...

    With the consistently brisk pace of the group’s growth in recent years, what developments are likely to occur in the coming months and year, then? As monthly appraisals of every site in the group grow ever more demanding of the managing director’s time, it seems his hands-on approach will require a re-think if its market area grows any further in g...

  2. Find out more about Steven Eagell Group in South East and West Midlands and see what our customers say about us. Discover what sets us apart, as well as the full range of services we offer.

  3. May 22, 2019 · Steven Eagell today operates 18 Toyota outlets stretching across the home counties. Lexus Hatfield was added in late 2016 and the group now has three other Lexus centres.

  4. Jun 24, 2022 · In 2021 Steven Eagell himself became a member of the Automotive 30% Club, the voluntary network of MDs and CEOs from UK based automotive manufacturing, retailing and supplier companies, with the purpose of achieving a better gender balance within the automotive industry.

  5. Sep 20, 2022 · Steven Eagell Group has grown its car retail operations from 11 to 32 Toyota and Lexus dealerships since it was last profiled by AM in 2016. In his AM News podcast interview Eagell gave an insight into a year that has seen it scoop nine awards from its OEM partners and the AM Awards’ Franchised Dealership of the Year accolade with its Lexus ...

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  7. May 21, 2021 · “As a leader with strong inclusive values and being the country’s largest Toyota and Lexus retailer with 30 sites, Steven’s membership complements that of Toyota GB President Agustin Martin and will create a significant opportunity for progressing gender balance and inclusion in the sector.”

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