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While Yandex developers still actively participate in CSScomb.js development, it has evolved into an open source project beyond Yandex borders. Let me introduce CSScomb.js — a new version of the good old CSSComb, capable of some nice magic. How does it looks like?
By implementing an effective search optimization strategy, you can rank high on the search result page and make it easier for prospects in countries that support Yandex to find. What Platform Does Yandex Support?
Jul 5, 2023 · A stronger competitive advantage: Given that many international businesses mainly focus on Google SEO, optimizing your website for Yandex can give you an edge in the markets that Yandex caters to – think greater brand awareness and higher rankings on the Yandex search engine results pages (SERPs)!
Mar 17, 2023 · Yandex custom search is a fast and free way to add a custom search engine to your website. Yandex custom search comes with the following features-Word morphology. (Yandex understands the intent behind the search query rather than just doing text matches). Synonyms-Customizable settings.
- Local SEO
- Link Value and Link Building
- User Behaviour and Engagement Metrics
- Domain Age and Authority
- Content and Antispam Methodology
- Usability, User Experience and Other Ranking Factors
- Optimization Time
- Focus on On-Page Optimization
- Russian vs. English
One of the most prominent differences between Google and Yandex is that the latter is more geo-dependent. Users from different regions and cities will almost always see different results in a search. In Google, geo-targeting plays an important role as well, but search results aren’t that region-specific. For instance, if you are searching for a phy...
Links still play a key role in determining how websites rank in Google but this does not seem to be the case with Yandex. While the Russian search engine does not devalue links entirely, it prioritizes user behaviour factors and actual traffic to determine rankings. Let’s imagine your site receives a backlink from the Majestic blog. How will this i...
Yandex is absolutely obsessed with user behaviour, and poor engagement metrics such as bounce rates and the average time on site can make or break your SEO campaign. Google alsotakes engagement into accountbut nowhere near the same extent as Yandex does. The Russian search engine is adamant that websites with better engagement should rank higher in...
This one is simple. For Yandex, domain age means authority. Acquiring high SERPs for a newly registered site is fairly difficult. This is especially true in highly competitive niches such as retail, law, medicine and ecommerce.
Content quality is important to both Google and Yandex, but the latter applies a much stricter policy especially when it comes to duplicate content, over optimization and spam. Algorithm updates like Minusinks and Baden-Baden can help Yandex streamline this process. In both cases, content is still king. Put out high-quality content and avoid over o...
Website design, usability and user experience have a huge influence on SERPs in Yandex, especially for queries with so-called “commercial intent”. Yandex demands that all ecommerce sites provide a high-quality search experience to their visitors. This translates to providing customers with convenient contact forms, smart search filters and easy-to-...
Google is a powerful search engine with dozens of data centerssupporting its performance all over the world. Yandex doesn’t operate with such capacities so, naturally, it takes Yandex a while to crawl and index changes on sites within its network. As you begin working on your Yandex SEO, prepare to wait several days to a month before seeing a notab...
As I mentioned above, Yandex is a strict search engine. Not only are the rules tough, Yandex is also not as smart as Google. As a result, Yandex often punishes for mistakes that aren’t really that serious (e.g. invalid bits of HTML and CSS). Remember: Yandex is very serious about on-page SEO factors. Make sure that your site’s code and structure, t...
Finally, there is a difference in language preference between the two search engines. Google is better at crawling and indexing sites in English, while Yandex is unrivalled in indexing sites in Russian. If your goal is to target English-speaking audiences in the CIS and you plan to put out content in English, stick with Google. If Russian is your t...
Site Search helps you to quickly add a full-fledged search function to your website, using Yandex's indexation and ranking mechanisms. It includes all the usual Yandex search functions: It understands various word forms, and corrects mistakes and typos, as well as incorrect keyboard layouts.
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Creating a search tool for your website in HTML, CSS, and JavaScript can seem like a daunting task, but with the right approach, it becomes a breeze. By following the step-by-step guide above, you’ll have a functional, stylish search engine that caters to your website’s unique needs in no time.
