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May 23, 2019 · Appropriately, the new “authentic American” jeans are known as the Rooted Collection. Wrangler has partnered with single-family farmers to produce five collections with each line of jeans branded with a different state.
Celebrated my 10th anniversary with Long John in 2021. Learn the key dates of the American Western Wrangler denim brand that was launched in 1947 as a true Cowboy jeans.
Apr 1, 2022 · Wrangler partnered with single-family farms from five states to source cotton used in making its iconic blue jeans at manufacturing facilities in the United States. The original rollout included jeans made from cotton grown by farmers in Texas, Alabama, Tennessee, North Carolina, and Georgia.
Oct 22, 2012 · In 1986, when Blue Bell merged with VF Corp, Wrangler was launched as it’s own entity. The brand continued to grow under its unique heading, creating such a demand for the jean that soon one in every five pairs of jeans bought in America carried Wrangler label.
Apr 15, 2024 · Discover the enduring legacy of Wrangler jeans in our deep dive into America's favorite denim. From their rugged beginnings to modern-day innovations, learn why Wrangler remains a symbol of quality and resilience. Perfect for those who value durability and style in their denim.
Feb 24, 2020 · The fact that Wrangler was sitting on the back of a New England Patriot who’s likely never been to a square dance not only speaks to the denim label’s staying power but to its recent evolution.
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May 1, 2015 · Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity.
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