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CountryClubuk is a unique private members’ club founded in the year 2000 with the aim of making life easier, richer, more cost-effective and more pleasurable for its Members. The Club will be celebrating its Silver Anniversary in 2025.
- Reinvest in Your Facilities
- Rethink Your Membership Development
- Fine Tune Your Radar, Monitor Key Performance Indicators
- Focus on Your Budgeting Process, Keep Operations Flexible
- Offer A Superior Experience
- Pay Attention to The Big Three
- Hire Well
- Communicate Well
- Keep Your Eye on The Horizon
- Set High Expectations, Create Key Goals
Staying relevant is the single most important thing clubs can do to keep their current members happy and to attract new ones. Top clubs know this and strategically reinvest in facilities and amenities. This doesn’t mean you have to add new amenities to stay relevant, but it’s just as much about keeping your existing amenities in top condition. For ...
Top clubs are confident that membership in their club will be sought after, but they are not passive about the membership process. Leaders of top clubs keep an eye out for individuals who would make great members — people who are prominent in business, respected socially, and who fit the culture of the club. Even when interest in a club is strong, ...
The clubs that set themselves apart know what members want and what their peer clubs are doing. It's a focus adjustment that requires not only listening to your members and being attuned to what they've seen and liked at other clubs, but also being aware of what trends are happening nationally. For example, 25 years ago, Country Club of Virginia (C...
Top clubs invest considerable time in their budgeting process. They compare performance against budget, using appropriate benchmarks, creating realistic projections, and involving key staff. It's a disciplined process with a focus on five to 10 key areas and the KPIs related to those areas. Measure how performance deviates from your plan and make n...
This may seem obvious, but top clubs offer not only the best facilities and playing conditions, but also deliver the most superior personal service. They strive to personalize the service experience and go beyond greeting club members by name. The staff works to get to know members’ habits, likes and dislikes, and provide service accordingly. That ...
These days, club members are looking for excellence in all aspects of their club experience. However, there are three key areas — golf, dining, and fitness — where no club can afford to disappoint. Make sure your club delivers on all three. When it comes to your club's golf experience, offer members and guests a well-maintained, interesting, and fa...
Your talent represents your club. Top clubs know this and with many clubs spending 55 percent or more of revenues going to payroll, they understand that the investment they make in hiring exceptional people will pay off by creating an exceptional experience for members. To that end, the best clubs view staff as an investment rather than expense. Th...
Maintaining a steady dialogue among your club's staff, management, board, and members at large is critical. Given the broad and ever-growing methods of communication, it is important to be strategic. The best clubs have learned what mix of newsletter, email, and website communication works for their members. Communication should go beyond schedules...
Most clubs have a tendency to react to yesterday's problem or the loudest voice in the room, but top clubs keep their focus on the 10-year horizon. Sure they fix problems if and when they arise, but they don't let smaller problems interrupt their focus on the big picture. Top clubs spend wisely for the long term. This takes strategy and a commitmen...
The prevailing question at top clubs is "how can we do this better?" Adopt that attitude and your club will invariably succeed. Manage to these high expectations and make this part of your culture. Develop a program to convert ideas to actions and build clear accountability into the equation. At CCV, the Board and staff focus on six key goals for t...
When you examine the numbers on your golf clubs, you're tapping into a rich Club History and Golf Tradition. These numbers, ranging from 1 to 9, indicate the loft angle, affecting the ball's trajectory and distance, with lower numbers yielding longer shots and higher numbers producing higher arcs.
Members take their pick of the latest fashions and all-time classics at exclusive advantageous prices up to 60% off: Natural fabrics, silk, cashmere, merino, wool and fur, in contemporary designer city wear, stylish country tweeds, tailored separates, stoles and scarves, hats, handbags and more.
Jul 31, 2024 · A country club membership offers much more than just access to a well-manicured golf course. Private clubs typically feature swimming pools, tennis courts, fine dining, and fitness centers. But becoming a member is not as easy as it seems.
Jun 13, 2024 · Each club serves a unique purpose, and knowing when to use them is key to success on the course. This ultimate guide to golf club numbers will provide you with all the information you need to choose the right club for any shot.
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Jan 30, 2020 · Every country club is unique, so a social media strategy that works at one club might not be a good fit for another. Tell your story and show what makes your club different so that millennials can easily see what sets you apart from the crowd.
