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Aug 4, 2022 · The report goes on to showcase the economic impact of the 2022 event in Italy, with 57% of Turin’s tourists during the event weeks, coming solely for the Eurovision Song Contest, and over €702 million in advert revenue being generated by 119,000 online articles about the shows.
- Hit-Makers
- Youth Audience Grows and Grows
- Diversity and Inclusivity
Culturally, the Song Contest had a massive impact too. At the time of the report’s publication the 40 competing songs had been streamed over 544 million times. It’s also important to note that 40% of the 2022 entries featured a language other than English, with 16 different languages being used in total. This diversity was reflected in the Top 3 mo...
During the 2022 Grand Final, over half the possible viewers aged 15-24 were watching. This is 4 times higher than the channel average in primetime. As well as capturing the elusive youth market, the Eurovision Song Contest continues to be popular across all age groups, with its balanced audience profile demonstrating that it remains relevant to all...
While the music industry as a whole continues to be male dominated, the Eurovision Song Contest has a historical reputation for promoting female acts; between 1956 and 2022, the juries and the audience have overwhelmingly supported female talent as most of our winners were women. This year, the gender ratio of artists was almost perfectly balanced:...
Dec 12, 2022 · The Eurovision Song Contest is world’s biggest live music event, with over 180 million viewers tuning in to see who will win the yearly competition. But how does this iconic event keep the magic alive all year round? With social media, of course!
Eurovision is well over 60 years old now, but in a way, it could almost have been designed with social media in mind – Rob Lilley. The contest is also full of musical quirks. Over the years it...
- Nick Levine
What is Eurovision’s role in developing and crystallising shared values? Which brands (such as the BBC) are pivotal in adding credibility when we talk about values? Does Eurovision create ‘soft power’ effects such as future visits, new business opportunities, and reputation uplifts?
Jun 16, 2021 · In spite of its cheesy themes, the 'marmite' talent show holds huge cultural power and the potential to unite us. The Eurovision Song Contest- some might say it’s the closest to ‘marmite’ a television show can get, but love it or hate it, it has become an institution in European culture.
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May 15, 2023 · What role do social media campaign play in the success of Eurovision Song Contest? They help create buzz and anticipation and involve fans during and after Eurovision Song Contest. These campaigns increase visibility and engagement of fans, which in turn enhances the success and impact.
