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Jul 5, 2019 · What started as a social space, housing a Gin palace bar and 17 Ping Pong tables, ethically sourced menu items in its restaurant; Bounce quickly became the pioneer in social entertainment venues across London for corporate events, changing the landscape as we know it for a work social.
- 17 Huguenot Place, Heneage Street, London, E1 5LN
Feb 11, 2024 · Content strategies that resonate with event venues include showcasing the adaptability of your space, highlighting successful events, and promoting unique features or services you offer. Collaborating with event planners, caterers, or local influencers can also enhance your visibility.
- Tickets Sold
- Ticket Sales
- Event Profit
- Attendees
- New Attendees
- Press Coverage
- Social Media Mentions
- Social Media Engagement
- Event App Use
- Lead Generation
A very popular KPI for event success is how many tickets were sold for the event. If the event you’re planning is free to attend, then you can instead measure how many people registered to attend. This metric indicates how popular your event is with your target audience and lets you know how successful you’ve been in advertising and promoting it.
If you are selling tickets to your event, another KPI is the amount of money you make from ticket sales. This is an easy metric to use in setting goals, as it’s very straightforward to estimate how much money you want to make and then measure if you reached this value.
Leading on from that point, the overall profit you make from an event is another good metric to indicate success, if making money is one of your intentions. It also indicates whether you were successful in budgeting for the eventand if you made back more than what you started with. If you’re hosting a non-profit event, this metric might be ‘money r...
The number of people that actually attend your event is another pretty straightforward KPI. When you compare this number to other metrics however, you can gain more nuanced insight into an event’s success. Comparing the number of people that bought a ticket to an event vs the actual number of people that showed up could be considered a success metr...
If the event you’re hosting is a recurring one, a great success metric is the number of new attendees. This lets you know that your reach and audience are growing, and also indicates that the reputation of your event is encouraging more people to come. This can be an especially valuable KPI if you compare the number of new attendees you get every y...
Press courage and mentions can make a massive difference not only to an event’s reputation, but also improve the reputation of the brand behind organising it. Therefore, many event organisers use the amount of press coverage they receive as a metric of success, especially if journalists or representatives have been specially invited. If you send ou...
Whilst mentions in publications are very valuable for events, social media mentions are almost as influential when it comes to establishing the success of an event and solidifying its reputation. This metric can be measured either by how many times your account is tagged or included in a comment/caption, or by encouraging attendees to use a hashtag...
Along with specific mentions, you can also measure the success of event social media marketing by looking at the level of engagement your posts receive. This lets you highlight the overall success of social media campaigns, but also pick out which kinds of posts were most successful and use this data to refine your approach in the future.
If you have an app designed for your event, many event planners gather data from this after the event to determine whether it was a successful element. You can look at which features were most popular, encourage reviews to see what could be improved, and use this to refine the design if you plan to use an app for another event.
In the case of networking events, conferences or trade shows,the number of leads generated is a very valuable KPI that indicates success. If you’ve put together a meeting or networking schedule as the event organiser, the number of leads generated translates to how successful your ‘matchmaking’ was and shows the value of these opportunities. Altern...
- Strategic Planning And Coordination. From corporate events to fundraisers, there’s a lot that goes on in order to ensure any event is a success. Event planning is no joke, and it can be completely overwhelming at times.
- Understanding Of The Audience. As I said, each event is unique. You need to develop a clear understanding of your overarching goals in order to ensure the event’s success.
- Communication And Collaboration. To plan a successful event, it takes scores of people and plenty of time. It’s not a small endeavor, and the people orchestrating it need to work together seamlessly throughout the entire process.
- Creative Ideas. A great event is memorable and engaging. Incorporating unique and creative ideas into your event is a surefire way to ensure its success!
- Define The Purpose Of Your Event. The very first step of any event design project is to understand the purpose of your event. What is the objective?
- Find And Choose A Venue / Event Space. Now you understand the purpose of your event, a rough estimate of number of guests in attendance and your target audience, you can now find a venue or event space suitable for your event!
- Create An Initial Concept. So you’ve defined your event purpose and have chosen a venue. You can now get on with the fun part – designing your event space!
- Create An Event Floorplan. Now your concept is in place, you can now create an event floorplan. This is the plan you and your team will go off when you’re physically building your event space.
Jun 20, 2024 · What Makes an Event Successful? At Absolute Venues, we'll show you the secret to success, from selecting a dazzling venue to careful agenda planning.
What makes an event successful. • Plan, plan, plan. • Define your objective for the event and don’t deviate from it. • Review and answer if you have delivered your objective. It may sound obvious but if you are putting on an event, you want it to be successful!
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