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Dec 5, 2020 · This book examines the major business communication theories, delving into their relationships and practical applications. It addresses issues by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them.
Business communication topics range from writing memos, to leaders inspiring followers, to how cultures are co-created, to the creation of self through work interchanges. And our field’s varied perspectives reflect this broad intellectual horizon.
Purpose: To better understand the concept of communication in organizations through the comparison of definitions given by scholars from different business-related communication disciplines: marketing, public relations, organizational communication and corporate communication.
- Jacqueline Mayfield
BUSINESS COMMUNICATION FOR IMPACT. Learn the Fundamentals. COMMUNICATION DEVELOP MENT STRATEGY. 1. KNO W AUDIENCE. Knowing your audience is just as important as knowing your subject matter. Everyone you work with will have different needs, objectives, levels of expertise, biases, etc.
- New Perspectives in Organizational Communication
- Acknowledgments
- Introduction
- Survey Stage
- Conclusion
- Creating the Typology
- Conclusion
- Core Theories
- Theory Name
- Conclusion
- Channels and Barriers
- Cultural Characteristics and Influences
- Flows and Patterns
- Meaning-Making and Discovery
- 2015; Garfinkel, 1974).
- Motivation and Persuasion
- Theory Descriptions: Motivation and Persuasion
- Major Associated Researchers: Leon Festinger, L. Berkowitz
- Communication Theory, 6(3), 268–289.
- Academy of Management Review, 13(1), 104–115.
- Major Associated Researchers: E. Tory Higgins, A. Kirmani
- Organizational Structures
- Reasons and Representations
- Emerging and Noteworthy Theories
- Conclusion
- Conclusion
- Concluding Thoughts
- Recommended Readings
Series Editors Milton Mayfield Texas A&M International University Laredo, TX, USA
We are extremely grateful for the opportunity to write this book. It has been a wonderful and challenging aspiration from which we learned a great deal. To share one lesson learned, this book is a journey that we hope will be continued. The field of business communication theory is vital and dynamic so we encourage its members to pursue their impor...
Tis hard if all is false that I advance. A fool must now and then be right by chance. —William Cowper, Conversation, Line 96 Business communication needs theories. As a field, business commu-nication exists as a unique intersection of diverse areas, and, as such, must fulfill many expectations. Business communication draws from the broader field of...
Once we had refined our list, we moved to our survey stage. In this stage, we asked business communication experts to rate the theories. To accom-plish this task, we provided our generated list to members of business communication editorial boards. We decided to poll these editorial boards because we felt they would serve as appropriate experts—peo...
This chapter has presented the method by which we discovered and analyzed business communication theories. We attempted to uncover the diversity and richness of the field through this process. This chapter also lays the foundations for our next one, where we develop a typology that groups the theories into more understandable sets.
To create our typology, we had three requirements. First, every theory should fit in only one category. Second, every theory had to appear in a category. Finally, the range of categories had to cover the major business communication areas—they had to cover our field’s breadth. In selecting the number of categories, we had to make a trade-off betwee...
With these categories in mind, we can move on to presenting our theories’ ratings. We will provide a background for the theory ratings and discuss what they mean for a better understanding of the theories and our field. We will then group the theories by their scores. Hopefully, this grouping will make it easier for the reader to understand the dif...
Core theories represent the best the field of business communication has to offer. These theories score high in all four ratings areas—they have strong scientific support, have high application utility for practice, are well known by academics in the field, and these same academics see the theo-ries as important to the field. In short, these theori...
Were you aware of this theory before you were contacted about this survey? (Yes/No question with directions to move on to the next theory if the respondent answered no.) How well do you know this theory? How well can this theory be applied to business communication practice? How scientifically supported is this theory? How important is this theory ...
This chapter presented our theories, their ratings, and what rating classi-fication they belong to. One interesting outcome from this analysis was discovering that the field’s major theories come from all scholarly areas of business communication research. Similarly, the ratings infer that a theory only attains Importance when it scores highly in a...
Something there is that doesn’t love a wall —Robert Frost, Mending Wall
The Empress seem’d well satisfied with all those answers, and enquired further, Whether there was no Art used by those Creatures that live within the Earth? Yes, answered they: for the several parts of the Earth do join and assist each other in composition or framing of such or such particulars; and many times, there are factions and divisions; whi...
Therewere graceful curves, reflected images, woody heights, soft distances; and over the whole scene, far and near, the dissolving lights drifted steadily, enriching it, every passing moment, with new marvels of coloring. —Life on the Mississippi, Mark Twain.
. . .and hence comes invention; and that wise kind of guess into what is possible which leads to great discovery; discovery sometimes of a vast continent —Household Education, Harriet Martineau.
As an analytical method, researchers examine various artifacts used and routines employed by members of the society. Such artifacts can include conversations, writings, symbolic artifacts, and records of daily routines and activities.
I think I shall certainly persuade you; so that, when you have heard, not even you yourself will say anything against it. —The Clouds, Aristophanes (trans. William James Hickie)
Theory Name: Agenda-Setting Theory Brief Theory Description: Agenda-setting theory was originally devel-oped to examine how media outlets can influence voters’ political views. The initial major study disclosed a strong and positive relationship between the political issues that media outlets emphasized and those which voters considered most import...
Theory Name: Communication Accommodation Theory (CAT) Brief Theory Description: CAT is a model of how and why individuals adjust their communications (verbal and nonverbal) during interactions with other people. The specific focus of CAT is on how a person makes adjustments designed to either emphasize or minimize social differences between themsel...
Major Associated Researchers: David B. Buller and Judee K. Burgoon Theory Name: Motivating Language Theory (MLT) Brief Theory Description: This theory offers a framework to elicit follower motivation through leader-to-subordinate communica-tions which then translates into desirable organizational and employee outcomes. Initial studies focused on le...
Major Associated Researchers: Jacqueline Mayfield, Milton Mayfield, Jerimiah Sullivan, William T. Holmes, and William Sharbrough. Theory Name: Regulatory Focus Theory (RFT) Brief Theory Description: Regulatory focus theory is a dual model of individual motivation and related behaviors. The basic premise is that individuals will seek pleasurable exp...
Theory Name: Rhetorical Theory Brief Theory Description: Rhetorical theory is an examination of how individuals (consciously or unconsciously) attempt to persuade others to take a desired action or to accept a belief system. Aristotle is credited as the founder of the study of rhetoric, and he articulated many of its practical implications, includi...
That with music loud and long, I would build that dome in air, That sunny dome! those caves of ice! —Kublah Khan, Samuel Taylor Coleridge
Ah child! ah child! I cannot say A word more. You conceive The reason now, why just to-day —A Tale Of Villafranca, Elizabeth Barrett Browning
I like adventures, and I’m going to find some. —Louisa May Alcott This chapter discusses more recent, emerging theories in business communication and a few deserving ones which our survey process may have overlooked. We did not rank these worthy scholarly contributions using our survey criteria. We felt that doing so would give an unfair and negati...
We acknowledge that this overview of business communication theory’s traditions could be much more entailed. However, we respectfully defer this step for colleagues since it goes beyond the overall scope of this book. We also admit that this chapter is not all inclusive. Other disci-plines such as marketing, political science, and neuroscience—to n...
In this chapter, we have laid out our argument for why the field of busi-ness communication needs a robust, recognized set of theories. In brief, such theories will help the field advance in its research, its pedagogy, in working with organizations, as a community, and in the respect it receives from other areas. We hope that our arguments have con...
There are so many great sources on organizational communication theory to read. Here we present a non-exhaustive, eclectic list of recommended books and book chapters which have been written over several decades. Throughout our book, we also tried to use our chapter reference lists to highlight some of the more highly cited (and thus influential) s...
There are so many great sources on organizational communication theory to read. Here we present a non-exhaustive, eclectic list of recommended books and book chapters which have been written over several decades. Throughout our book, we also tried to use our chapter reference lists to highlight some of the more highly cited (and thus influential) s...
Understanding the Foundations of Business Communication. Professional Communication in a Digital, Social, Mobile World. Collaboration, Interpersonal Communication, and Business Etiquette. Communication Challenges in a Diverse, Global Marketplace.
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Jan 12, 2023 · Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today.
