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1. www.latterly.org › dr-pepper-marketing-strategyDr Pepper Marketing Strategy 2024: A Case Study – Latterly.org

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   Jun 26, 2024 · Key Takeaways: Dr Pepper’s marketing strategy focuses on differentiation and nostalgia. The brand targets Breakaway Consumers and Experience Seekers seeking unique flavors and enjoyable experiences. Dr Pepper appeals to Nostalgia Enthusiasts who value the brand’s sentimental value.

2. www.inc.com › inc-masters › 6-lessons-in-growing6 Lessons in Growing Market Share From Dr Pepper | Inc.com

   www.inc.com › inc-masters › 6-lessons-in-growing

   Jul 3, 2024 · In a world where blending in often feels like the safer bet, Dr Pepper proves that standing out--boldly and unapologetically--is the key to unlocking continuous growth. Dr Pepper's strategy...

   • Author: Frankie Russo

3. www.beveragedaily.com › Article › 2024/07/01Building a beverage brand: What is Dr Pepper doing right?

   www.beveragedaily.com › Article › 2024/07/01

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   Jul 10, 2024 · Dr Pepper's growth is not new: it's seen seven years of continuous dollar share growth since 2017. At its base is its unique taste. But then it's about innovating beyond that: keeping consumers engaged with new flavors and adding in zero sugar brands for today's consumers.

4. sporked.com › article › new-dr-pepper-flavorNew Dr Pepper Flavor! Everything We Know About Blackberry Dr ...

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   Aug 5, 2024 · It’s Blackberry Dr Pepper! Here’s everything we know about Dr Pepper Blackberry, including whether or not it’ll come in zero sugar and where you can find it. Will it be berry, berry good?

5. www.wsj.com › podcasts › the-journal‘It Came out of Nowhere’: The Rise of Dr Pepper

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   Jun 7, 2024 · WSJ’s Jennifer Maloney unpacks how after decades as a distant competitor, Dr Pepper has climbed the soda ranks with help from hefty marketing, novel flavors and TikTok videos.

6. www.businessinsider.com › how-dr-pepper-developsHow Dr. Pepper Develops Drink Flavors - Business Insider

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   Dr Pepper's Product Genius Explains How New Soda Flavors Are Created. Dr. David Thomas is a flavor genius. Thomas is the executive vice president of research and development at Dr...

7. People also ask

   Does Dr Pepper have a new flavor?

   • Not only did it overtake Pepsi to become the number two soda in America, but they debuted a new Creamy Coconut flavor, and collaborated on a Dirty Soda creamer and Dr Pepper flavored beef jerky. The fun never stops with the Doctor, and it seems like he is already gearing up for 2025 with a new permanent flavor launching. A new Dr Pepper flavor?

   A New Dr Pepper Flavor Is Coming—and It’s Permanent! - Sporked

   sporked.com/article/new-dr-pepper-flavor-blackberry-news/

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   Are Hispanic consumers really interested in Dr Pepper?

   • Jennifer Maloney: It turns out that, for example, Hispanic consumers are really keen on the new flavor offerings that Dr. Pepper has introduced. And the Hispanic population in the U.S. is growing, and its buying power is growing, so that has helped in recent years.

   ‘It Came out of Nowhere’: The Rise of Dr Pepper

   www.wsj.com/podcasts/the-journal/it-came-out-of-nowhere-the-rise-of-dr-pepper/58e010b6-344d-4c05-ac5b-936128f3a716

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   Is Dr Pepper a winning strategy?

   • However, Dr. Pepper says that this has actually been a winning strategy. They say that half of their growth has come from these new flavor iterations, and half of their growth has come from the traditional Dr. Pepper.

   ‘It Came out of Nowhere’: The Rise of Dr Pepper

   www.wsj.com/podcasts/the-journal/it-came-out-of-nowhere-the-rise-of-dr-pepper/58e010b6-344d-4c05-ac5b-936128f3a716

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   What is the difference between Diet Dr Pepper & Zero Sugar?

   • The difference, according to Hype Beast, is in the sweetening agent. While Diet Dr Pepper is sweetened with the artificial sweetener aspartame, Zero Sugar adds acesulfame potassium in the mix. Reportedly, the combo gives the drink a more alluring flavor.

   This Is The Difference Between Dr Pepper Zero Sugar And Diet ... | Mash…

   www.mashed.com/383938/this-is-the-difference-between-dr-pepper-zero-sugar-and-diet-dr-pepper/

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8. www.mashed.com › 383938This Is The Difference Between Dr Pepper Zero Sugar ... - Mashed

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   May 5, 2022 · The difference, according to Hype Beast, is in the sweetening agent. While Diet Dr Pepper is sweetened with the artificial sweetener aspartame, Zero Sugar adds acesulfame potassium in the mix. Reportedly, the combo gives the drink a more alluring flavor.