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Sep 4, 2024 · From boosting organic reach to scaling Spark Ads, brands are all-in on TikTok UGC. We dig into the benefits of TikTok using user-generated content for brands.
- What Is User-Generated Content?
- Why Leverage UGC, Specifically on Tiktok?
- Building A Tiktok UGC Machine
- Tiktok UGC Brand Examples
- Tiktok UGC Is For Everyone
User-generated content (UGC) is creative, brand-specific social media content created by users for users that brands can display on their social profiles or use in social ad campaigns to connect with consumers in an authentic and genuine way. UGC takes the form of photos, videos, testimonials, reviews, and more. This type of content displays social...
93% of marketersagree that consumers trust content created by customers over content created by brands. Moreso, brands that utilize UGC are 2.4x more likely to be viewed by consumers in comparison to brand-produced content – so if your brand isn’t utilizing UGC, you are losing the opportunity to build a trusting relationship with your audience and ...
1. Build Your Social Ads Audience
Posting ad content on social media must be done strategically and methodically. Leverage top-performing ad groups from your other ad platforms and collect all historical data from your consumer data platform. This will take out the guesswork when building your TikTok audience. First-party data will be highly valuable as we move into a cookie-free world. In Google Analytics, leverage your Cohort Analysis, Audience Insights, Demographics, Interests, and Affinity Categories to discover new audie...
2. Understand Your TikTok Consumer
Now it’s time to meet them where they are at. You’ve built your ideal customer – now it’s time to put yourself in their shoes. To be a successful growth marketer, it is important to think from the consumer’s perspective to better understand their wants and needs. Here are a few questions to get you started: 1. What is their occupation? 2. What are their hobbies? 3. Where do they shop? 4. How do they get their news? 5. Which social platforms do they spend the most time on? 6. What do they valu...
3. Source UGC Creators
UGC can come from brand enthusiasts, employees, influencers, or our preferred method of partnering with content creators. UGC can be sourced across various social media platforms through social listening or users that use a branded tag or hashtag. This content is great for brand awareness, but if choosing to use UGC in any paid ads, you may want to consider hiring a content creator to create UGC for you. But before reaching out to anyone, it is important to solidify your ad goals before expec...
The following brands are accounts that have been killing it with their use of UGC. Not only are the videos native to the TikTok style but they align with their brand persona and achieve their overall awareness and conversion goals in a relatable and authentic way. 1. JVN 2. GoPro 3. Chubbies 4. NoGood 5. Jones Road Beauty 6. SKIMS 7. Supergoop! 8. ...
Based on this list alone, UGC on TikTok isn’t just for DTC brands but can be utilized in every vertical including SaaS and B2B accounts. Finding creators to work with can come from your own employee’s content, outsourced on platforms such as TikTok Creator Marketplace, discovered organically through hashtags and social listening, or by partnering w...
Oct 4, 2023 · Unlike brand-created content, UGC on TikTok has the potential to establish emotional connections with your audience. Statistically, the encoding score of TikTok UGC videos outperforms traditional commercials by 10 times and Facebook ads by 4.7 times.
Jun 13, 2023 · TikTok UGC is a goldmine you can tap into for your brand's growth. It allows your brand to gain your audience's exposure, user engagement, trust, and loyalty.
May 30, 2024 · TL;DR. TikTok UGC is a valuable strategy targeting young audiences, with persuasive power for products/services. Successful TikTok UGC campaigns adapt strategies, set measurable goals, and leverage influencers. Key metrics include CPI, ad spend, CPM, and average watch time.
A complete guide to user generated content on TikTok. Learn how to get UGC and how to use it effectively to level up your brand's online presence.
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8 minute read. There was a time when TikTok was just a platform for lip-syncing videos and fun challenges. As marketing tactics have transformed drastically, so has TikTok. Today, with billions of users, TikTok has become a hub for marketers and UGC content creators.
Discover all you need to know about TikTok. Features, Pros and Contras. TikTok available for Android and iOS devices. Get it Now !
