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      • The rule is this: focus on your reader by directly addressing them using "you," "your," and "yours." When you use "you" and its relatives freely, your shift focuses from you (and your brand) to the reader. The principle has come to be known in writing circles as “The You Rule.”
      www.nonprofitcopywriter.com/copywriting-rule.html

      Basic Copywriting Rule: How to Make the “You Rule” Work for You

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  3. createifwriting.com › copywriting-for-authorsCopywriting for Authors - 4 Steps to Selling More Books with ...

    Jun 8, 2017 · No matter what kind of sales copy you write, copywriting for authors isn’t like writing a book. The four-step formula can guide you into writing effective succinct copy that will help you sell more books.

    • Blog

      On another note, if you have a wildly successful book that...

    • About

      I feel you. Both the blogging and writing worlds have...

    • How to Throw a Book Launch Party

      My book release date was approaching and happened to fall on...

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      Want to grow your book sales and turn readers into raving...

  4. www.writeontyne.com › post › the-rule-of-one-inWhat is the Rule of One in copywriting? A beginner's guide

    Jun 20, 2023 · The Rule of One in copywriting means focusing on one specific reader, with one specific problem, and one clear message about how you’re going to solve it. It creates a clear USP and increases conversions. Here’s what you need to know...

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  6. www.gov.uk › copyrightHow copyright protects your work: Overview - GOV.UK

    • How copyright protects your work
    • Copyright overseas

    Copyright prevents people from:

    •copying your work

    •distributing copies of it, whether free of charge or for sale

    •renting or lending copies of your work

    •performing, showing or playing your work in public

    •making an adaptation of your work

    See full list on gov.uk

    Your work could be protected by copyright in other countries through international agreements, for example the Berne Convention.

    In most countries copyright lasts a minimum of life plus 50 years for most types of written, dramatic and artistic works, and at least 25 years for photographs. It can be different for other types of work.

    Contact the IPO Information Centre if you have a question about international copyright.

    IPO Information Centre

    information@ipo.gov.uk

    Telephone: 0300 300 2000

    See full list on gov.uk

  7. www.bookbeaver.co.uk › blog › how-to-copyright-a-bookHow To Copyright A Book In the UK | Book Beaver

    Apr 16, 2021 · Copyright is the legal right you have to your own work. When you create a piece of work - written, drawn, printed or otherwise - it can’t be copied, reproduced, or published in any way without your permission. If you choose to give permission for someone else to use your work, this is known as licensing.

  8. medium.com › practice-in-public › copywriting-cheatCopywriting Cheat Sheet: 27 Cardinal Rules of ... - Medium

    Mar 13, 2023 · Here’s my personal list of 27 “cardinal rules of copywriting”: 1. The fastest way to improve your writing is to read it out loud. 2. You should spend most of your time and attention on...

  9. annejanzer.com › three-keys-writing-copy-sells-booksThree Keys to Writing Copy That Sells More Books - Anne Janzer

    There are three keys every type of sales copy needs: a hook, compelling movement (or also called the “line”), and a call-to-action. Let’s break these down first as they apply to book descriptions. Then, we’ll take a look at how they may differ for ads and social media posts. 1. The Hook is Gold.

  10. kylethewriter.com › copywriting-101-the-basics-ofCopywriting 101 | The Basics Of Writing Good Copy

    Feb 14, 2019 · Now, let’s dive into the principles of copywriting to better understand how you can write words that make you rich. Copywriting is Salesmanship in Print. To Sell, You Must Know Who You Are Selling To. The Golden Rule of copywriting: Always be thinking “What’s in it for the customer?”

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