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- Copywriting research helps you get clarity on the product you’re selling and gives you a better understanding of your target audience.
bramvergouwen.com/blog/copywriting-researchCopywriting Research – Why It’s Important And How You Can Do It!
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Copywriting research helps you get clarity on the product you’re selling and gives you a better understanding of your target audience. But, how does copywriting research work & why is it such an important step in the copywriting process?
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- Know the Product Inside Out. Whether you’re crafting copy for your own brand or another business… In-depth product knowledge is a must. Here’s what you need to grasp
- Develop a Customer Avatar. Creating a customer avatar is KEY to writing targeted copy. A customer avatar represents your ideal customer and guides your messaging.
- Ask Your Audience. Now you know what you’re looking for… Time to go to the field and find them. The best way to know what the market wants… Is by letting the market tell you.
- Use Google Search. Everybody searches on Google. But not everybody browses it the right way. Instead of vague searches like “online course creation…” Use specific phrase match parameters.
Copywriting research allows writers to step into their prospects’ shoes, identify their problems, and craft persuasive messages that appeal to them. Without understanding your target audience’s needs and wants, it can be difficult to write compelling copy that resonates with readers.
- Message Mining
- What Is Message Mining?
- How to Do Message Mining?
- Reading Research Papers
- Survey
- Customer Support and Sales Team
- How Much Research Is Enough?
- What to Do with All This Research?
- What Does Good Research Look like?
- Conclusion
I believe that message mining is a straightforward method for getting important information about your audience. It’s prevalent because anyone can use this method. On the other hand, you’ll need to spend money and resources to get insights from your survey and interviews. Even if you’re brand new to the market and don’t have any customers to survey...
As its name suggests, it’s about finding out what customers or the customers of your competitors are talking about. What words or phrases are they using to describe their pain points, desired wants, deal-breaker needs, etc.
It’s simple. List down your competitors’ list with their URLs. Read the reviews on their website. Or you can search [their company name] + review / [their company name] + complaints / [their company name] + comments/forums. The objective here is to find where their audience discusses pain points, desired wants, and deal-breaker needs. If the produc...
You should combine this research method with others since it does not provide you with anything you can directly use in your copy. Still, it’s the best method to understand your customers’ psychology. So, where can you find relevant research papers that relate to your target market? SCI-HUB and Google scholar are both excellent sources of research ...
Another method of collecting insights about your customers or potential customers. It is best to use it on top of the messaging mining because you can’t ask website visitors more than one or two questions (because no one likes filling out long surveys). And when you survey your existing customers, the answers will closely match the insights you’ve ...
Since your customer support and sales teams are in close contact with your customers every day, they have a better sense of their concerns and desires. So here are a few questions you might want to ask your customer service or sales team: 1. Describe our customers (what’s their profession, interests, and what matters to them) 2. What are the bigges...
The more, the better. However, there is a saturation point. I recommend mining 200+ positive reviews and 100-150 negative reviews when doing message mining. Why these numbers? When you reach these numbers, you’ll keep hearing the exact wants and pain points over and over. I’m not telling you to ignore a desire if you hear it twice; otherwise, you’l...
We started by talking about the better you know your customers, the easier it gets to convince them to buy your product. This research helps you understand what’s important to your customers. The key to convincing people to buy your product is understanding what’s important to them, answering their questions, and removing barriers.
After you have completed your research, you should be able to answer the following questions: 1. What problems are most important to my potential customers? 2. What are their most desired wants? 3. What unique value did they rave about? 4. What are the deal-breaker needs of our customers? 5. What are their most asked questions? 6. What are most peo...
To summarize, copywriting research helps to better understand your customers. With a better understanding of them, it will be easier for you to convince them to buy your product. Use your research insights to reinforce motivation, remove barriers, and answer their questions.
- Know Your Audience. The first and, arguably, most important step is to begin with a good understanding of who you’re creating content for. Getting this part right will help you identify the type of information they need, where on the Internet to find it, and how best to present it to them.
- Understand What Questions They’re Asking. If you think you know what others are asking online about a topic, you’re probably wrong. The more knowledgeable you are on it, the more likely you will not guess the questions that beginners have (this is called “expert’s bias”).
- Don’t Underestimate Quora, Reddit, and YouTube. I’m going to be a little controversial and tell you not to underestimate Quora, Reddit, or YouTube as your primary research sources.
- Read Through the Academic Papers on the Topic. Google Scholar, Microsoft Academic Research, and RefSeek are three search engines for academic research that you can (and should) use to dig deep into any topic.
Let’s get real: If you don’t get your audience, your copy isn’t going to drive sales. But dive deep into understanding your audience, and you’re on your way to crafting copy that resonates like crazy. Let’s break down the how-to of nailing your target audience research. First things first, surveys.
1. Define your goal. 2. Identify your sources. 3. Collect your data. 4. Analyze your data. 5. Write your draft. Be the first to add your personal experience. 6. Revise and edit. 7. Here’s what else...
