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- An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use advertisements to help companies reach their objectives and increase revenue. Often, they design advertisements for specific groups of potential customers.
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- Chapter 1: What is Advertising? Flashcards | Quizlet
the statement of how the company is going to accomplish its...
- Chapter 1: What is Advertising? Flashcards | Quizlet
Study with Quizlet and memorize flashcards containing terms like What is the purpose of the marketing plan?, What elements does the marketing plan likely determine?, What are the 2 major components of media objectives? and more.
the statement of how the company is going to accomplish its marketing objectives. Advertising Strategy. The advertising objective declares what the advertiser wants to achieve with respect to consumer awareness, attitude, and preference; the advertising strategy describes how to get there.
- Advertisements Create Awareness
- Reminding Buyers to Use The Product
- Advertising to Change Belief About Brand
- General Purpose of An Advertisement Is to Market A Product
- Advertisement as A Tool to Promote Direct Sales
- Advertisements Builds Company’S Image
- Selection of Advertising Media
One of the most widely accepted purpose of advertisementsis to increase the recognition of a brand name or product, or to communicate information about the availability of the product to the public. This is an important objective from many point of view. First, when a new product enters the market, it does not easily gain the favor of the buyers un...
For discretionary items having an irregular or unusual pattern, an appropriate advertising policy must aim at stimulating the primary demand. To attain this objective, the buyers must be reminded not only to use the product but also to restock it.
If an attribute is already considered important, buyer will examine the relative strength of different brands with respect to that attribute. Accordingly, the purposes of advertisementsare to improve the buyer’s rating with regard to the product advertised vis-a-vis the other competing brands. When the attribute of a product is not peculiar, advert...
The manufacturer extensively use advertisement for this purpose. Through advertisement, they try to familiarize the customers with their products and tend to promote a favorable attitude toward them before buyers are approached by salesman. That is why, when a salesman approaches a customer, it is relatively easy for him to sell the product. For ex...
In some cases, advertising is used for the purpose of persuading the customer to place an order for the product. Mail order houses through leaflets and catalogs, advertise their products in such a manner that customers are convinced of their value and are tempted to write to the institution to get the product without going to a shopping mall or wit...
The general purpose of advertisements is to build a company’s image. Practically all companies try to build their image through advertisements. Some consider it as the primary objective of advertisement. For example, Godrej, Lakme, Vimal, VIP have built up an image through advertisement. It is largely assumed that if the company has some image or r...
Advertising is a vehicle through which advertisers communicate their messages to customers to induce them to buy the products or services advertised by them. The following principal advertising media helps to achieve the key purposes of advertisements: 1. Press Media; 2. Direct mail media; 3. Outdoor media; 4. Social media; 5. Other media; Though a...
May 20, 2024 · Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows brands to get the word out to potential customers. But there’s more to it than just getting attention. Advertisements are created to communicate messages, arouse curiosity, and create a lasting impression.
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
Feb 12, 2024 · An advertisement refers to a paid form of communication that promotes a service, product or brand. Marketers use advertisements to help companies reach their objectives and increase revenue. Often, they design advertisements for specific groups of potential customers.
