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With the 2021 launch of the new Sony Group structure, we have renewed the Motion Logo* of the Sony logotype. Based on Sony's Purpose, this Motion Logo expresses Sony as a “Creative Entertainment Company with a solid foundation of technology”
- Japanese
2021年、ソニーグループの新体制発足にあわせ、 ソニーはソニー...
- Japanese
Jun 24, 2022 · Sony’s new Motion Logo is the product of an unprecedented branding effort, one where creators from inside and outside the Sony Group will continue to collaborate to forge designs and harmonize the results to Sony Group companies’ array of video content via infinite variations on a central theme.
Sony continued to use this logo until October 2021 following the reveal of the company's new motion logo. Variant: Sometimes, the tag animates at a faster rate, or cut. Technique: Computer animation.
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May 25, 2021 · Sony’s Motion Logo evolves! With the 2021 launch of the new Sony Group structure, we are happy to share the new Motion Logo of the Sony Logo in TV commercials and other visual media. Based on...
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The logo first debuted on a YouTube video from Sony's official YouTube channel called "The Evolution of Sony's Motion Logo". The logo made its film debut on Venom: Let There Be Carnage with the Columbia logo, which premiered in London on September 14, 2021 and released on October 1, 2021.