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Get into Golf is the national campaign from England Golf, the National Governing Body for the sport. Our mission is simple: to get more people into the sport and grow the game. Our website is the perfect starting point for anyone who is interested in playing golf.
- GET INTO GOLF TOOLKIT
– participant at Filton Golf Club, where Get into Golf...
- GET INTO GOLF TOOLKIT
Jul 13, 2022 · Get into Golf toolkit. Club Support. Our national Get into Golf campaign is about making golf fun, inclusive, and accessible to all – it’s about getting more people playing.
Get into Golf is the national campaign from England Golf, the National Governing Body for the sport. Our mission is simple: to get more people into the sport and grow the game. We believe that golf is more than just a game; it is a way to connect with others, stay active and enjoy the game. Our website is the perfect starting point for anyone ...
- 1. WELCOME
- 2. GET INTO GOLF AUDIENCES
- Who to Target, and what Activities for Beginners to plan,
- 2. AUDIENCES / WOMEN: AGED 35-65
- 2. AUDIENCES / WOMEN: AGED 22-35
- 2. AUDIENCES / COUPLES
- 2. AUDIENCES / SOCIAL GROUPS
- 2. AUDIENCES / JUNIOR GOLFERS
- 3. WHO TO TARGET
- What resources do you need to allocate to make this happen?
- What is preventing them from getting into golf?
- WOMEN’S GROUP LESSONS
- Mums (and Dads) Group Golf Lessons
- Open Day
- FAMILY OPEN DAY
- The Open Day Planning Guidance Checklist provides some hints, tips and
- Club Family Day
- Family Beginner Course
- Adult/Junior Lessons
- SOCIABLE TASTER SESSIONS
- COUPLES’ GOLF AND DINNER EVENINGS
- JUNIOR LESSONS
- PHASE ONE PLAN
- PHASE TWO DEVELOP OFFER
- PHASE THREE PROMOTE
- PHASE FOUR LAUNCH ACTIVITY PHASE FIVE REVIEW
- TARGETS COUPLES
- TARGETS ALL SOCIAL GROUPS TARGETS JUNIOR GOLFERS
- Instagram/Facebook posts
- Instagram/Facebook stories
- Twitter/Linked In posts
- Editable social media template
- Website/Email banner
- Video
- TOP TIPS
- SOCIAL MEDIA TOP TIPS
- CHECKLIST
- TRADITIONAL MARKETING TOP TIPS
- CHECKLIST
- How will we keep them engaged post session?
- How did we do?
- What’s next?
- TOP TIP
Our national Get into Golf campaign is about making golf fun, inclusive, and accessible to all – it’s about getting more people playing. Since the pandemic, a significant number of clubs in England have seen an increase in membership. As well as these new members, we know that there are millions of recreational golfers out there who could become fu...
We have highlighted six potential new audiences you could attract to try golf at your facility. Before deciding
spend some time getting under the skin of each group to understand their priorities. For each group we have created some profiles of future golfers, suggested a relevant participation activity, and introduced the themed strapline, designed to reach each audience. You will find the marketing materials we have created to promote each of these new Ge...
Emma is 45. She doesn’t currently see the golf club as somewhere that could provide her with a local, sociable hub for meeting with friends as well as learning a new sport. Keeping active is important to her but often it’s not necessarily the sport or activity that attracts her - more the social element and spending time with like-minded women. A...
Kiera is 25. Socialising and keeping mind and body active are key priorities for her but she is time poor with a busy social and professional life. She’s not keen to commit to another class, particularly on a weekend. Combining learning something new and a get together with friends is a win-win and a weekday evening is a perfect window. This audien...
Jamie (32) is a regular at the golf course. He loves his golf and doesn’t want to give up his time trying to improve, in fact he would like to spend more time practicing which isn’t necessarily popular with his girlfriend Melissa! Jamie would like to combine his two loves. Melissa is keen to try golf, although wouldn’t want to become his new playin...
Robbie (29) and his colleagues don’t see the local golf club as a potential location for a sociable, all abilities welcome, activity. Socialising and sport are key priorities for Robbie and his work friends (they typically play cricket and football together), but they are not necessarily looking to commit to more than a few sessions initially. They...
Lewis (9) and mum Lene aren’t aware of local junior golf lessons and don’t necessarily see the attraction of the game and the fun that it offers. Unlike many other sports activities, golf will give them a real sense of independence and freedom. As well as making new friends and spending the time in the fresh air, they can take on a sense of account...
Think about which of the audiences highlighted could ofer the biggest opportunity to your facility, not just from a financial point of view, but also in terms of where your current membership could be broadened – the positive benefits of welcoming new faces and personalities can be huge. Ask yourself these questions: Who isn’t currently attending o...
Ensure you have resources, budget and workforce allocated for increasing your participation activities to attract new players. Prioritise two or three groups from the suggested Get into Golf audiences that you could get into golf and think about how they could play a part in the future of the facility.
Focus on these groups and try to break down what their barriers to getting into golf may be. Now you have decided which groups to focus on, you can begin thinking about which participation activities you could host to attract these new players to get into golf at your facility. Planning the right ofering is important, you want people to enjoy their...
Group activities are particularly popular with women, they enjoy being with others of similar ability and they love the social side. Mornings: Mid-morning beginners group lesson with the Pro followed by coffee or juice in the bar. Offer the first ‘taster session’ free with the follow-on activity being a six-week course. When planning the session, r...
Beginners golf lessons where babies in buggies are welcome.
Day of beginners activities. Open to women wishing to give golf a go for the first time while experiencing the hospitality on offer at your facility. CASE STUDY “ Joining a club is daunting when you’re a female beginner. Learning with others who are starting out (or with just a small amount of golfing experience) meant that I didn’t feel intimidat...
Show off what you have to offer with a day of activities open to families in the community and friends of regular golfers. Families could be invited to come along and try golf with a group lesson and encouraged to book a relaxed meal in the clubhouse afterwards.
templates you could use to help plan an open day for your facility.
Day of activities for the club’s regular golfers to bring their non-playing family members along to.
Six-week course. One hour beginner lessons for the whole family.
Weekly group lessons open to adults and juniors coming together. Tailored for a range of abilities. CASE STUDY “ An annual Family Open Day is being planned following the success of this one with a strong advertising campaign to reach even more potential new members. Taster sessions and follow-on lessons will be held and widened to include not only ...
Promote beginners group lessons with the Pro that people can book into ad hoc along with friends, teammates, or colleagues. The golf activity could vary weekly between the driving range, putting/chipping green and on course with all designed to give new players a taste of golf in a friendly, relaxed environment.
Evening group lessons tailored to suit a range of abilities followed by dinner in the clubhouse. This new take on a mixed-ability session could be a good way to encourage partners of your regular golfers or non-golfing couples to attend the facility together for an evening of golf and good food (consider a specific offer in the restaurant).
Encourage new youngsters to come and try the game in a relaxed, fun environment. Offer a free trial session and if they enjoy it, sign them up to beginner’s lessons for kids aged 6-14 to learn the basics over the period of five-weeks. The one-hour sessions could take place on a Saturday or Sunday afternoon or through the school holidays. CASE STUDY...
› Draw up a simple plan showing who will help and what they’ll do. The Open Day Planning Guidance Checklist that we’ve put together could be a good framework to work with. › Communicate. Collaboration between everyone from the ofice team to the Pro (who will plan the golf activities) is key to ensuring new sessions are communicated to staff, memb...
› Plan your beginner and follow-on activities. › Use a template like this Lesson Plan Template to plan each lesson to ensure nothing is missed. › Think about incorporating a post-activity social offer into each session - whether that’s a free coffee with the women’s group lessons or a set menu for the couples’ night - and plan these together wi...
› Decide how you will promote your activity. Organise your promotional materials from Section 6: Get into Golf Themes and use the different communication channels outlined in Section 9: Tell Them About It. › Coordinate an easy sign-up process, you need to make it simple for people to book. Consider using free and simple to handle event ma...
› Communicate with your beginners before they arrive. Give them information about parking, where to meet, what to wear and what to bring. › Set up everything needed in advance, including balls, clubs, targets, and your lesson plan. › Meet your beginners on arrival, direct them to the starting point and once everyone is ready run your activity....
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Plan the follow on activity and let people know what you have planned in advance so they can considers timings and their availability. Don’t leave it to the last session to tell them! › Provide your participants with information about membership offers. Our national Give it a Shot campaign aims to spread a positive message about the benefits of ...
Apr 22, 2022 · 6. GET INTO GOLF THEMES As previewed in Section 2, we have created six new creative themes which form part of an overall refreshed campaign to reach the audiences you could Get into Golf. TARGETS ...
Think about specific times when the facility could benefit from being busier. Perhaps mid-morning is historically quiet, therefore targeting women with a 10am beginners lesson followed by coffee in the clubhouse would be a smart gap to focus on filling.
May 15, 2024 · England Golf has launched its brand-new Get Into Golf website to help people take up the game and benefit from its many physical and mental health benefits.. Today’s website launch [May 15] ties in with Mental Health Awareness Week (May 13-19), as the governing body encourages people to take up the game by utilising all the advice, tips and case studies on the new website, which can be ...
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