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  1. Oct 1, 2019 · The ‘underdog’ in competition is the one who is expected to lose. Just over a decade ago, leading names in underdog research reported on a series of studies which explored the appeal of the ...

  2. From politics to sports to business, people are quick to categorize those at a competitive disadvantage as 'underdogs.' Moreover, there is ample anecdotal support that people align themselves with underdogs, a phenomenon called "the underdog effect". A series of studies was conducted to examine the scope and limitations of the underdog effect. In Study 1, participants consistently preferred ...

  3. The present research tested the scope and limits of people's support for underdogs. The first two studies demonstrated, in the context of Olympic matches (Study 1) and the Israeli—Palestinian conflict (Study 2), that observers' support for a competitor increased when framing it as an underdog. The final two studies explored mechanisms ...

    • Joseph A. Vandello, Nadav P. Goldschmied, David A. R. Richards
    • 2007
  4. May 12, 2024 · There is a multitude of reasons from the emotional to the cognitive, which explain the underdog’s cross-cultural appeal (Goldschmied et al. 2018). The underdog story replicates itself time and again in popular culture and seems to never fail to garner support for the lesser in the hope for a better future.

  5. The Appeal of the Underdog 1 Past Research on Underdogs 4 The Looming Success Component 7 Justice -Based Motivations for Supporting Underdogs 9 Utilitarian -Based Motivations 12 Underdog and the Implications for the Self 15 Overview of the Present Studies and Specific Predictions 16 Stud y 1: The Semantic Network of the Underdog 19 Method 24 ...

  6. Feb 24, 2011 · A series of studies was conducted to examine the lay-person definition of what an underdog means, as well as what motivations may play a role in the underdog effect. Study 1 investigated people's spontaneous definitions of underdogs by exploring the semantic network of the underdog construct through the use of the discrete associations method.

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  8. The Appeal of the Underdog 5 Schadenfreude as a Possible Explanation 8 ... tendency, in turn, can be best understood in light of the social identity theory (Tajfel & Turner, 1986), which proposes ...

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