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May 17, 2023 · Once there, select the icon on the right corner of your screen. Next, find and select ‘Settings’ from the drop-down menu. Set your language option to English. After you select the ‘Settings’ option, scroll down to find the ‘Language’ options on the down part of the list. Click on it and choose ‘English’.
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Weibo is a microblogging platform and one of the largest social media platforms in China. As of 2020, Weibo has 550 million monthly active users browsing an array of topics ranging from news to light-hearted content like pets. Because of Weibo's massive user base, it is widely used by celebrities, media organisations, and even government ...
Weibo (Chinese: 微博; pinyin: Wēibó), previously Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China , [ 1 ] with over 582 million monthly active users (252 million daily active users) as of Q1 2022. [ 2 ]
- WeChat | 微信 (Wēixìn) WeChat, launched by Tencent in 2011, is one of China's largest social media platforms, with over one billion monthly active users.
- Sina Weibo | 新浪微博 (Xīnlàng Wēibó) Weibo interface by Sina.com; Google Play Store. Weibo, often called "Chinese Twitter," is a popular social media platform launched in 2009.
- DouYin | 抖音 (Dǒuyīn) Douyin by Douyin; sj.qq.com. Douyin, a social media platform for short-form videos, has over 500 million monthly active users as of 2018, making it one of the most popular Chinese social media sites.
- Zhihu | 知乎 (zhī hū) Zhihu interface by Zhihu; Google Play Store. Zhihu is a popular Chinese social media platform that has gained significant traction in the Chinese market.
- Why Is Chinese Social Media Important For Global Brands?
- Social Media Use in China by The Numbers
- How People in China Use Social Media
- 8 Top Social Media Apps in China
- How Global Brands Can Leverage Chinese Social Platforms
- Invest in Chinese Social Media Platforms to Stay Ahead
The numbers tell you everything you need to know. According to our latest Global Digital Report, more than one billion people in China are now internet users. This amounts to 73.7% of the country’s population. Compare the US’s estimated 311 million internet users, or 91.8% of its population. While China might not yet have the same market penetratio...
Before we dive into the most popular Chinese social media sites, it’s worth asking: Just how big is Chinese social media? Overall: 1. Our Digital 2023: China report shows there are nearly 1.03 billion million social media users. That ultimately makes China the largest consumer of social media sites in the world. Also, the number of active users is ...
Chinese social media trends and usage are drastically different compared to their Western counterparts. For starters, China’s social media audience is large enough for companies and brands to carve out a following that may be as large as entire countries elsewhere. There’s also a ton of diversificationbetween the top Chinese social media sites. For...
Narrowing down the top Chinese social media apps is no easy feat. There are tons of apps that cater to very specific audiences and do very specific things. And they’re all part of the bigger social media umbrella. But when you can’t be everywhere and need to choose only the best opportunities, a short list of Chinese social media apps can come in h...
Chinese social media’s combination of huge user numbers and platform variety presents a significant advertising opportunity for global brands. Brands and businesses are recognizing this opportunity, and are creating bespoke contentfor many of these platforms. This includes offering flash sales on WeChat, using KOLs on Xiaohongshu, and targeting Zhi...
In this post, we’ve looked in depth at some of the unique features of Chinese social media and have examined eight important social media platforms to watch. Chinese social media changes everyday. This makes it crucial for global brands to have a detailed understanding of the different platforms available and how they can leverage them. --------- T...
- TJ Kiely
Jun 25, 2024 · With its database based on users’ social relationships, interests, and behaviors, marketers can also use Weibo to precisely target audiences to achieve efficient results. Signing up for a Weibo account from overseas is relatively easy, and the app offers English-language interface. Follow these five steps to start using Weibo now! Step 1
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Mar 26, 2020 · In 2014 Weibo released an official and free API for its raw data, a practical (and English) step-by-step guide to using the API is available here. One application of the API, was undertaken by a team of researchers from Wuhan University, who used the API to extract information about hot spots and movements across the city to help with urban planning.
