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- Dictionarytarget market
noun
- 1. a particular group of consumers at which a product or service is aimed: "schools are a key target market for the apps"
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- target market
Group of people toward which an organization has decided to aim its marketing efforts
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. Wikipedia
