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- Marketers have planned to increase their investments in the app by running TikTok ads, improving video production, using a TikTok management tool, and collaborating with UGC creators. Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm.
blog.hubspot.com/marketing/tiktok-discoverability
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Jan 19, 2024 · SEO on TikTok is the process of optimizing your TikTok content to make it more discoverable on the platform, increasing views, likes and followers. This is done by researching hashtags, targeting certain keywords, and leveraging popular trends on the platform.
- Get to Know Your Audience Better. If you don’t know your audience well, you won’t know how to appeal to them. So you’d better learn what they like. Look at the content they’re engaging with, the hashtags they’re using, and what they’re saying in comments and messages.
- Perform Keyword Research Specifically for TikTok. Keyword research is a core part of any SEO strategy – and TikTok SEO is no different. TikTok’s user base is massive, and there’s fierce competition for audience attention.
- Optimize your Profile. Now that you have your keywords, you may want to jump right into creating content. But before you do that, we recommend making sure your profile is optimized.
- Optimize for TikTok’s Search Bar. TikTok categorizes videos based on video information, more specifically, keywords used in the video text or caption.
- TikTok SEO Basics. In this chapter, we’ll cover the basics of TikTok SEO. What is it? How does it work? And what are the most important things you need to know as you get started?
- The TikTok Algorithm. Understanding the TikTok algorithm is important not only for SEO but also for getting your content to appear in the For You pages of relevant audiences.
- TikTok Ranking Factors. Ranking factors come into play in two areas: the search function on TikTok’s app and the For You pages. In this chapter, we’ll cover TikTok’s ranking factors–what they are and their importance in helping your videos show up in these two crucial locations.
- What Kind of Content Won’t Rank on TikTok? TikTok designed its algorithm with trust and safety in mind. To curate an enjoyable experience, TikTok wants its users to feel safe as they scroll through content.
Sep 27, 2024 · What is SEO on TikTok? Answer: TikTok SEO means upgrading your content to increase its visibility and ranking on the platform. It is achieved through strategic use of keywords, hashtags, engaging content, adherence to trends, and consistent posting.
- Conduct TikTok keyword research. Our content team conducts keyword research to pinpoint which web pages and blog posts make the most sense to create for our audience.
- Create high-quality TikTok content. The next step is to create high-quality TikTok videos. You also need to create content consistently. TikTok recommends publishing videos 1-4 times per day, especially when you’re testing out new content types to see what your audience engages with most.
- Leverage trending challenges and hashtags. Another key in creating high-quality and engaging content that TikTok users want to see is to leverage trending challenges and hashtags.
- Use your keywords in your captions and videos. Include your video’s keyword(s) in your caption, hashtags and any on-screen text you add to your video. This can help solidify your video’s relevancy to your topic, improving your chances at appearing in search results.
2 days ago · Here are some of the ways you can integrate TikTok into your Shopify strategy: 1. Install The TikTok For Shopify App. If you go to the Shopify App Store and install the TikTok for Shopify app, this integration will allow you to create, track and manage TikTok ads directly from Shopify.
Jun 13, 2024 · Diversify your content distribution channels. Search is more fragmented than ever before. Even when your target audience is not searching, they learn about problems and solutions, opportunities, and challenges within social media. Make sure you diversify your content and create more traction channels.
Turn views into customers with TikTok Business. Enjoy the perks of a Business Account. Sign up for a TikTok Business Account and witness the magic of brand marketing unfold.
