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cnet.com
- Samsung’s latest TV spot ‘Join the Flip Side’ aims to entice smartphone users away from their current phone brands of choice and explore Samsung’s innovations. The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design.
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What is the 'join the flip side' campaign?
Feb 14, 2023 · A person’s connection to their smartphone is often more emotional than rational, so the brief for Samsung’s Join the Flip Side campaign aimed to persuade people to switch through a playful communication that focused on the human side of technology.
Jul 7, 2023 · As part of its marketing campaign for the upcoming Galaxy Z Flip 5, Samsung has released a new short film / 2-minute ad called “Join the flip side.” The video features a group of friends camping in the woods and has a bit of a horror/slasher movie vibe.
Jul 23, 2023 · Over the years, Samsung has presented the Galaxy Z Flip phones as the more hip option catered towards the tech and image conscious Gen Z demographic. Its #JoinTheFlipSide campaign appears to be a natural evolution of the marketing efforts of the past few years.
Jul 7, 2023 · Samsung Electronics has released a new global film as part of the “Join the flip side” campaign, providing teasers for the next generation of Galaxy devices expected to launch later this month at Galaxy Unpacked 2023.
Jul 13, 2023 · Join the flip side and win a Samsung foldable phone. If Samsung's “Join the flip side” message is getting through to you, and if you're ready to get a new (or your first) foldable phone, we should remind you that you can win one for free. SamMobile is giving away one Galaxy Z Flip 5 and one Galaxy Z Fold 5.
Sep 26, 2022 · The campaign focuses on the Flip’s unique foldable form factor to show how these devices unfold a new world of experiences for people, encouraging users to ‘Join the flip side’ and switch to using a Samsung foldable device.
Sep 12, 2022 · Samsung’s latest TV spot ‘Join the Flip Side’ aims to entice smartphone users away from their current phone brands of choice and explore Samsung’s innovations. The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design.
