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A messaging hierarchy is a structured framework that outlines the key messages your brand wishes to communicate. It's an organized system where core brand values and propositions occupy the top tier, followed by supporting details cascading down in order of importance.
3 days ago · 4. Include a Clear Call-to-Action (CTA) Your audience’s time is valuable. Don’t waste it by sending messages that aren’t actionable. Every single text message should have a few specific components: a personalized message, an offer, and a call to action (CTA).
Oct 2, 2024 · One of the terms you might come across frequently is ‘IMG’. While it may seem straightforward, its meaning and implications can vary significantly based on context. In this article, we will explore what ‘IMG’ means in text, its uses, and its impact on communication.
A good messaging strategy outlines the guiding principles your brand follows. From what you write to how you write it. Your messaging strategy shows who you are, what you do and who you do it for. It gives you, and other writers, a process to follow each time you write. What is a messaging strategy?
- Personalize your messaging. Before you begin, know who you're talking to. SMS messages should feel tailor-made, like a one-on-one chat between friends.
- Lead with value. From the first line of your SMS, make it clear what’s in it for your customer. Whether it’s a discount, promo code, or invite to your next event, they should immediately know the benefit of opening your text.
- Keep it short, sweet, and clear. With only 160 characters to work with (or 153 for longer messages sent in multiple parts), every word matters. So, it’s important to be concise, clear, and direct in your copy.
- Offer time-bound incentives. Urgency is a powerful motivator. Including phrases like "limited time offer," "ending soon," or "today only" can inspire action from your customers.
You can communicate important information within the image to catch subscribers’ eyes if they’re quickly scanning a text. Images must be under 500kb. We recommend sending square or portrait-oriented graphics to optimize for readability. Use timely language.
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This article will equip you with the best content planning strategy we've learned from years of helping customers write and send more effective messages. What is Content Planning in Aampe, and how do I do it?
