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Jul 1, 2016 · Google Trends is a powerful tool for storytelling because it can allow us to explore the magnitude of different moments and how people react to those moments. We can look back and compare ...
- Find Search Volume Trends. This is the keyword research feature that we all know and love. Type a keyword into Google Trends… …and see that keyword’s trend over the last year.
- Find Related Keywords. This is actually my favorite feature inside of Google Trends. Sure, it’s nice to see how a keyword is trending. But you can get pretty much the same data from the Google Keyword Planner.
- Find “Breakout” Keywords. You might have noticed that Google sometimes replaces a % growth with the word “breakout”. What the heck is that? According to Google, “breakout” means that Google doesn’t have enough search volume data for a meaningful “before” and “after” % difference.
- Uncover Related Topics for Blog and Video Content. I just showed you how to use Google trends to find related search queries. But you can also use it to find related topics.
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- Use Google Trends Search Operators. Google Trends responds to search operators, which change the data that is shown. There are four search operators: Quotation marks: ” ”
- Discover Insights From Time-based Trends. There are two general ways to look at the keyword data: stretched across over longer periods of time and viewing search interest by shorter time periods.
- Related Topics And Queries. Google Trends has two great features, one called “related topics” and the other called “related queries.” Topics. Related topics show up when investigating one keyword phrase.
- Short-Term Trends Can Bring Massive Traffic. Viewing keyword trends in the short view, such as the 90-day or even 30-day view, can reveal valuable insights for capitalizing on rapidly changing search trends.
- Perform Keyword Research. Keyword research is the process of identifying valuable search queries that are relevant to your business. The idea is to target these keywords with pages on your site.
- Build Topic Clusters. Now, let’s unpack how to use Google Trends for SEO in a more holistic way. Which involves creating topic clusters. Topic clusters organize your site content around main themes, with related subtopics branching off each central pillar.
- Improve Your YouTube SEO. Google Trends can also help you optimize for YouTube SEO. YouTube SEO is a set of tactics used to try to rank your video content in YouTube’s search results.
- Optimize Your Local SEO Strategy. Local SEO is the process of optimizing your online presence to improve your visibility among people in your area. This is important for businesses that have a physical location or serve a specific geographic area, as it helps them reach more local customers.
Nov 13, 2023 · What is Google Trends? Google Trends is a free search trends tool from Google that displays search interest over time. Google Trends is used for seeing search trends by location, search term, date, category, and search type, plus comparing different search trends. How to use Google Trends. Learn how to use Google Trends with these steps: 1.
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Google Trends is a free tool from Google that allows users to measure search interest in any keyword over time. The data extends back to 2004 and covers all regions of the world. The tool is used in a variety of roles, from eCommerce managers finding in-demand products, to SEO specialists optimizing performance, and even stock market investors ...