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- The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making. It is based on the idea that customers tap into their thoughts and feelings – whether conscious or sub-conscious – before taking action, which can include making a purchase.
www.linkedin.com/pulse/think-feel-do-tool-what-why-we-like-blue-feathersThe ‘Think, Feel, Do’ tool – what it is, and why we like it!
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Think: What do you want your audience to think about your brand and its expertise/authority? Feel: What emotional response do you expect from your audience and how do you want them to feel about...
Sep 20, 2023 · What is the ‘Think, Feel, Do’ tool? The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making. It is based on the idea that customers tap into their thoughts and feelings – whether conscious or sub-conscious – before taking action, which can include ...
- How Do You Want Your Audience(S) to Respond, Act Or Behave?
- Think Feel Do Examples
- Why Start with Think, Feel, do?
Think: What do you want your audience(s) to think about your organisation or business and its authority/expertise/approach?Feel:What kind of emotional response do you expect from your audience(s); how do you want them to feel about your brand?Do:What do you want your audience(s) to do, what action should they undertake next, and how do you hope to influence their behaviour to do this?Think: What do we want the audience(s) to consider after being given this information? 1. For instance: “I didn’t know that”, “I need to find out more about this”, “That was helpful”, “These guys know their stuff”, “I didn’t know they did this”, “There is nothing to worry about”, “This is aligned with my values and intentions”, “I can use this piec...
This enables us to work backwards to develop stories, narratives and journeys to engage your audiences in the most effective way possible. There will be different routes and messaging for different audiences, yet understanding the audience’s intended behaviour or thought process is a key way of getting them into the marketing funnel. Whether you th...
Think, Feel, Do! explains a process where the analysis identifies the message that needs to be conveyed, the Do! is what we want to happen after the message has been communicated. Think is the method we find the Do! Feel is the mechanism that promotes the Do!
“Think, Feel, Do” is a simple framework to consider when drafting communications or creating development workshops and programmes. Before creating such things, ask yourself: what do you want people think, to feel and to do as a result of what you create.
An empathy map, originally created by Dave Gray, is a collaborative tool team can use to gain a deeper insight into their customers. It gains popularity in the agile community for understanding the context, psychological and emotional needs of customers.
