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ASU logos and brand marks. A logo is the simplest visual expression of the brand it represents. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand.
- Meaning and History
- Font and Colors
- FAQ
Over the years, the institution of higher education has changed its logo several times. More precisely, it improved it until it got its current look. In addition, he has an individual seal, which embodies the key principles, images, and meanings. On the current university emblem, all elements are structured into two groups: graphic and text. On the...
The print and the logographically have nothing in common. They are united only by the corporate color – burgundy. Otherwise, they have different styles: the print is associated with historical roots, and the emblem is associated with modernity. The ASU management chose an individual typeface based on the Perpetua Titling Regular font for the text. ...
Is the ASU logo a trident?
The logo features a trident, also known as a pitchfork. This symbol is associated with the Sun Devils University sports team. Holding the Trident is Sparky, the university’s mascot, created by Disney illustrator and Stanford alumnus Burke Anthony. Sparky, depicted as a devil with a trident, reflects the fiery spirit and competitive nature of the Sun Devils. The Trident is a brand element that symbolizes strength, power, and connection with university traditions. It has become a symbol of the...
What is the ASU font?
Arizona State University’s (ASU) primary font is Neue Haas Grotesk. This font is used in all marketing and communication materials, including print, digital, and video formats, through Adobe software. Neue Haas Grotesk was chosen for its clean and modern appearance, keeping its signature style. This makes all materials look crisp and professional. Consistent use of this font helps the brand maintain a consistent visual identity, making it easily recognizable. The font selection strengthens th...
What are the ASU brand standard colors?
The university uses maroon and gold as its primary colors. Black and white are key colors in the brand’s palette. These colors are used in marketing and communication materials to maintain a consistent look. The maroon and gold represent the heritage and spirit of the university. Black and white add versatility to the design. Using black and white, maroon, and gold ensures the brand remains recognizable and cohesive. This approach keeps the brand’s uniqueness clear to
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Asu logo png vectors. We have 28 free Asu logo png, transparent logos, vector logos, logo templates and icons. You can download in PNG, SVG, AI, EPS, CDR formats.
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