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- Provide a Description of the Business/Company the Site Is for. One of the important details your brief will need to cover is a company profile or business overview.
- Come Up With a Website/Project Overview. Next, you’ll want to define the scope of your project and all its deliverables. Extensive background on the final product will ensure that everyone is fully aware of what is involved in making it a success.
- Define the Project’s Goals. Once you have a clear understanding of what the project involves, you want to find out the goals of the website or the problems it is expected to solve.
- Identify the Site’s Target Audience. Next, you’ll want to identify the ideal end-user for the website. This will include gathering demographics, firmographics, and psychographics.
- About Your Business
- Point of Contact
- Target Audience & Users
- Define The Project’S Goals
- Competitors
- Design Requirements and Specs
- Technical Features and Requirements
- Content Requirements
- Timeframe
- Measuring Your Success
What is the right starting point for a website brief? When starting a discussion with the developer have the following information ready: 1. What does your business do? 2. What is the objective of the website? 3. How will people find the website? 4. What is the company’s unique selling point? 5. What are the company’s values? 6. Are there existing ...
To facilitate communication with the developing agency, assign one person within the organization. He or she receives information and questions and has decision-makingskills and authority. Then make sure that the developers have his or her contact details. Too many contact persons and decision-makers will slow down the project considerably. Therefo...
Take time to identify and describe the target audience. Who is the ideal client? This detailed information is key to making a website that succeeds in reaching these people. Outline the audience’s demographics and psychographics. The audience and users section of the website brief template includes: 1. Customers’ motivations, inspirations, and turn...
The previous sections in the website brief template help to understand the extent of the project and what it involves. With that established, it is now time to define the goals of the websiteand the problems that it needs to solve. Defining these parameters will ensure an effective website design that is to the point. As a result, people that visit...
Make a description of the industry’s landscapeand who the competition is and what they do. 1. Include what notable marketing activitiesthey have. Think about what makes their approach effective and what the weaknesses are. 2. Write down what pressure the competition is exercising on the business. 3. What are the strengths and weaknesses of the comp...
Knowing the requirements early on saves a lot of time revisions and rework. It prevents scope creepand hence keeps project costs under control. Some items to consider here are: 1. Site login credentials 2. User registration management Items such as these determine the kind of site that needs to be built. An e-commerce site or webshop has different ...
This section of the website brief template is of particular importance for large projects. Be thorough and detailed, as this will really pay off later on in the project. 1. Is there a domain namealready? 2. If there is, is it still appropriate? 3. List the hosting needs. Think here of daily backups and uptime. 4. Is there a need for email hosting? ...
The next item of the website design brief template is the contentrequirements section. Who will provide the content? The company itself, or some external content providers? Draw out a brief sitemap in the web design brief: 1. How many pages will it have in total? 2. Be specific about the content. Content that is to the point is much more appreciate...
For most companies, the timeframe is the most important factor when considering which development agency to pick. So, setting a strict but reasonable deadlinefor delivering a website helps in the selection of the right team for the job. Setting a timeframe helps to control costs as well. Usually, a web design project will take between six and twelv...
From the beginning, think about how to measurethe success of the new website. Sales numbers or visitor numbers are good targets. A bureau with experience will be able to give tips and advice on this matter. Considering the lifecycle of a website, it is good to set targets for the first two yearsafter the launch. In the beginning, it may not be poss...
Mar 29, 2024 · A web design brief is a document that outlines the requirements of a web design project. It gives your web design agency all the information they need to create a website you’ll love. Information about your company, customers, competitors and website requirements.
- Give us an overview of your organisation. Many briefs forget to include background information on the business or organisation. While it is useful to include links to any existing offline / online marketing collateral, a quick overview of your organisation is immensely helpful at the briefing stage.
- Give us an overview of the problems you are solving. Now that we know who you are and what you stand for, it’s time to tell us more about the overarching business problem you want your website to solve.
- Tell us about your target audience. To create a website that addresses your goals, we need to get to know your target audience. Specifically, we would like to know
- Include a competitor analysis. Include a list of 5 direct competitors and 5 aspirational competitors. This information is helpful for the website strategy phase of the project.
Aug 5, 2021 · A step-by-step guide outlining everything you should include in a website brief. Includes template download. Free web project quote available.
Writing a website brief is daunting’. The good news is, it really doesn’t have to be. By breaking the website brief into parts, you can create a website brief with a clear outline that satisfies your brand and the creative digital agency you will task with building the final product.
Aug 20, 2019 · The Web Design Brief Template is a free template that will help you get the brief for your web design project right. ... Download now. There are a whole range of different scenarios where you might need a web design brief including: You’ve realised your website doesn’t drive leads, sales, or conversions.
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