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- The Sony logo incorporates both visual and textual elements to convey its meaning. The bold, capital letters in the logo represent strength, resilience, and innovation – core qualities that Sony aspires to embody.
blog.boon.so/sony-logo/Sony Logo: Meaning, History, Design Influences, and Evolution
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Aug 31, 2023 · Explore the evolution of the Sony logo, its design significance, and how it became an iconic emblem of tech and entertainment.
Sony’s first logo features a bold, geometric emblem with a central ‘T’ shape, representing a strong foundation in technology and innovation. Encircling this figure is a thick black ring, grounding the logo with a sense of completeness.
- 1946 – 1955
- 1955 – 1957
- 1957 – 1961
- 1961 – 1973
- 1962 – 1969
- 1969 – 1973
- 1973 – Today
The company wasn’t always called Sony. In 1946, it was known as Tokyo Tsushin Kogyo, so the letter “T” took a central place in its emblem. The symbol consisted of an inverted isosceles trapezoid and a rhombus located inside a black ring.
In 1955, the Sony brand appeared. Its name was different from the main logo. It was an italic inscription “Sony” placed in a rectangular frame. The elongated letters “S” and “y” gave it a special shade.
In 1958, the Tokyo Tsushin Kogyo group of companies was renamed Sony Corporation. Part of the rebranding was changing the logo. Yasuo Kuroki, a full-time company designer, invented the new version. He removed the quadrangle and left only the inscription “Sony.” To emphasize its importance, he chose a bold font with large serifs.
Norio Ohga, a former company president, criticized the existing logo and suggested improving it. Chief designer Akio Morita agreed and appointed Ohga to his position. Under his leadership, Yasuo Kuroki revised the trademark and made the letters “S” slightly larger than “O,” “N,” and “Y” so that they would not appear small due to the visual effect. ...
The 1962 logo differs from the previous version by having thinner letters: if the font was bold in 1961-1962, the designers now reduced the line width.
In 1969, changes to the emblem were minor. The developers thickened the sides of the letter “O” and the right diagonal stroke of “Y.”
In 1973, the designer created an emblem that satisfied the discerning Norio Ohga. The head felt that it perfectly reflected the company’s corporate image. The use of black on a white background symbolizes integrity and elegance. The font resembles Clarendon with minor modifications. The company tried several times to change the trademark, even hold...
- 7 May 1946
- Sony City, Minato, Tokyo, Japan
- Masaru Ibuka, Akio Morita
- sony.com
Sony has one of the most instantly recognizable and most popular logos in the world. Even so, the Sony logo has gone through various modifications throughout its history. It stands for the company’s name, coined from the Latin word for sound “Sonus.”
Feb 27, 2024 · The Sony logo incorporates both visual and textual elements to convey its meaning. The bold, capital letters in the logo represent strength, resilience, and innovation – core qualities that Sony aspires to embody.
In 1955, the name Sony was used as a brand for transistor radios by TTK. In 1957, the Sony brand name was chosen to be the corporate name for the company. The wordmark was modified in 1973; it has remained unchanged ever since. This is true for many other Japanese electronics companies, like...
The SONY logo displayed in neon lights in New. York's Times Square. The term Corporate Identity (CI) refers to both a company's characteristics and the image it conveys to the public. In the early years, when Sony was still relatively small and unknown, CI was a totally new concept in Japan.
