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Nov 2, 2021 · On this blog, we typically focus on website accessibility, but email accessibility is just as important — by incorporating a few best practices, you can reach more people, improve open rates (the percentage of your audience that opens each newsletter), and make stronger connections with readers.
- Ruby Zheng
- Equitable Use. “The design is useful and marketable to people with diverse abilities.” Equitable use is the first principle because it is the driver for accessibility.
- Flexibility in Use. “The design accommodates a wide range of individual preferences and abilities.” No one person is the same as another. A static and inflexible design will never be able to accommodate all users.
- Simple and Intuitive Use. “Use of the design is easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.”
- Perceptible Information. “The design communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities.”
- If you use personas or do user testing, include people with disabilities. Some design and user experience (UX) teams map out personas or do user research and testing on just about everything, and some find little use for them or are constrained by budgets and timelines.
- Limit designing for and talking about the ideal user. A common misstep some designers make is generating an idea of the perfect, ideal user for their product.
- Design for desktop and mobile. Whether or not a website is intended to be used on various device types and sizes, it will be. End users, including those with disabilities, will be better-served when designs account for multiple breakpoints and fully consider the desktop and mobile experiences.
- Choose a color palette with enough accessible color combinations. Colors are a big part of branding and web design. They're also incredibly important for accessibility, as the contrast between content and its background determines whether or not most people can read it.
- Ultima Replenisher. With its zero-sugar, zero-calorie electrolyte drink mix, Ultima Replenisher empowers everyone to “live their ultimate life, every day.”
- Reuzel. Developed by two barbers in the Netherlands, Reuzel offers a variety of grooming, skincare, and hair products. The brothers’ unique approach and quirky personalities heavily-influence the website’s design.
- Modloft. A design-driven lifestyle brand, Modloft offers modern luxury at an affordable price. People who browse this website will find beautifully crafted furniture for their bedroom, living room, and office.
- Cappellos. Cappello’s is reimagining pizza by offering delicious turnip-based pies made from real, simple ingredients. Its commitment to whole, non-processed foods is reflected in their extensive recipe library, which includes dozens of delicious, healthy meals that anyone can access, completely free of charge.
Apr 3, 2023 · They provide guidelines for designing web content that is accessible to people with disabilities, including those with visual, auditory, physical, speech, cognitive, and neurological disabilities.
- Joseph Mok
E-newsletters. While HTML e-mail continues to evolve and become more popular, there continue to be reasons to provide a choice between HTML and plain text format. Many e-mail clients can be configured to receive text only, and the proliferation of e-mail-capable portable devices and web-based e-mail services are important to consider.
This page introduces some basic considerations to help you get started making your user interface design and visual design more accessible to people with disabilities. These tips are good practice to help you meet Web Content Accessibility Guidelines (WCAG) requirements.
